The Social Pro Posts

October 16, 2017 / / Social Media Marketing

Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.

However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line.  Here are 5 things a business should not do while using Social Media to promote their products/services.

1.    Only Posting Promotional Material

Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time.  If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates.

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October 13, 2017 / / Social Media Marketing

It’s October, fall has arrived and Halloween is coming.

Halloween spending is projected to hit a record $9.1 billion in the U.S.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.”  – (NRF)

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October 11, 2017 / / Customer Service

Long before there were Social Media sites, way back even before there was the internet, consumers have relied on what others say about products and services.  Whether it was advice from a neighbor or friend, a recommendation from a co-worker or family member or reading the latest Consumer Reports, people wanted to know about a product/service before committing to a purchase.

The internet, most especially Social Media, has made this much easier.  Today, consumers have a vast library of customer reviews and product ratings right at their fingertips.

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October 11, 2017 / / Holiday Marketing

It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1.    Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media.  Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers.

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September 28, 2017 / / Digital Marketing

Who is Generation Z?

Generation Z, also known as the iGeneration, Centennials, Post-Millennials, and the Homeland Generation are the demographic group after the Millennials. While there is no definitive starting or ending date for Generation Z, most were born between 1996 and 2010. Generation Z is predominantly the offspring of the Gen X group.

The most significant characteristic of this group is their usage of the internet from a very early age.  Generation Z has grown up online.  They are comfortable with technology and do most of their socializing on Social Media websites.

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September 27, 2017 / / Twitter

Today some lucky Twitter users were excited to find they had the ability to Tweet with 280 characters instead of 140.

Last January, Twitter CEO Jack Dorsey addressed the possibility of increasing the character count for Tweets.

When Twitter began they implemented a 140-character restriction.  This reflected fitting into a single SMS message.  The limited character count stuck and inspired us all to whittle down our thoughts into brief messages that fit this requirement.  It also inspired us to be creative in getting our thoughts out into such a short message.

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September 25, 2017 / / Digital Marketing

Introducing Generation C, the digital generation.  Generation C is the “term used to describe people who care deeply about creation, curation, connection and community.”

No single age group defines Gen C.  Gen C is an attitude, Generation C is defined by specific characteristics.  Generation C has become a powerful force in consumer culture.

Though Millennials make up 80% of Generation C and tend to be more digital driven, they aren’t the only demographic that lives on their phone.  Generation C encompasses anyone between the age of 13 and 90 who are digitally driven.

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September 14, 2017 / / Facebook

For those of a certain age we can clearly recall paging through the Sears Catalog every December, marking up the items we desperately wanted Santa to bring us for Christmas. Flash forward to the 90’s and even early 00’s and most of us can relate to the Pottery Barn, Williams-Sonoma, Linen Source, LTD. Commodities (and so many more) catalogs that bombarded our mailboxes.

In 2007, the peak number of catalogs were mailed, totaling 19.6 million.  However, by 2016 retailers mailed out only 9.8 million catalogs.

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September 13, 2017 / / Social Media Marketing

95% of online adults age 18 to 34 are most likely to follow businesses on Social Media.  Over 70% of online adults age 18 and 65 and over are using Social Media.

Users are tapping Social Media to get their news, research products, read reviews, connect with brands and businesses for information, find special offers and coupons, connect with friends, network with business colleagues, participate in special interest groups, and so much more.

Social Media is now mainstream.  Businesses, large or small, no longer have the option of using Social Media, it is now a requirement for future success.  If you want your business to be relevant you need to use Social Media.

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As if Amazon wasn’t busy enough buying Whole Foods and dominating online shopping, the $430 billion company is venturing into the world of Social Media.

Amazon has announced their new Social Network, Amazon Spark.

What is Amazon Spark? “Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.”

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