Okay, you don’t have a huge marketing budget. However, if you want to stay in business, you are going to have to figure out how to find and keep a strong customer base. Face it, if people don’t know you exist, or don’t fully understand what you are selling (and why they need it) you will not be in business for long.
The Internet is the Thing
The simple fact is that most people begin their search for a product or service on the Internet. Even as long ago as 2012, 85% of people researched products and services online before a purchase. By 2015, 64% of all in-store sales were being influenced by Internet searches and 46% of consumers relied on Social Media to aid purchasing decisions. Those numbers are still rising.