The Social Pro Posts

As if Amazon wasn’t busy enough buying Whole Foods and dominating online shopping, the $430 billion company is venturing into the world of Social Media.

Amazon has announced their new Social Network, Amazon Spark.

What is Amazon Spark? “Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.”

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August 14, 2017 / / Customer Service

Reviews of products or services can be crucial to the success of a business. 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase and it is reported that 90% of American consumers read reviews before making a purchase.

Customers want to leave reviews and potential customers want to see reviews.  It is crucial for your business to ask for online reviews and make them accessible to your audience.  Whether you like it or not customers may not purchase from your business if you do not have reviews.

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July 25, 2017 / / INFOGRAPHIC

Domo released its fifth annual “Data Never Sleeps 5.0” infographic.  This informative visual provides insight into consumers’ behavior on the internet.

The infographic details the data generated online every minute on the top applications and platforms.

The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.

A Few Highlights

Text is Tops The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year.  15.2 million texts are sent every minute.  This is a 334% increase.

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July 17, 2017 / / Facebook

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search.  Facebook has become the top Social Site and is a top source of news, information, and online activity in general.  In fact, people spend an average of 35 minutes a day on Facebook.

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Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses.

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June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

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June 19, 2017 / / Social Media

Just because over 70% of online adults use Social Media, and 91% of Millennials (the next big consumer group) use Social Media does not mean it is worth your time or money.  Right?

Traditional marketing still matters.  Just because it’s 2017, does not mean you can’t still market like it’s 1999.

Here are 5 reasons you absolutely, positively do not need to use Social Media to market or advertise your business.

1.    Print newspapers will probably make a comeback any day now, maybe.

For nearly a decade now, newspaper circulation has been in a steady decline.  In 2010, circulation had a sharp decline, but has been rising very slowly since.  Well, until 2016 when it had its sharpest decline since 2010.

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June 15, 2017 / / Facebook

When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, or Wow still won’t do, Facebook has the answer.

You can now comment with a GIF!

GIF, or Graphics Interchange Format, is “”an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs uses lossless compression that does not degrade the quality of the image.”

The original GIF, or GIF 87a, was developed by Steve Wihite while working at CompuServe in 1987.  Since its birth, the GIF is now widely used on the internet.

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June 14, 2017 / / Twitter

Twitter really wants your business to make Father’s Day great.

Father’s Day is Sunday, June 18 (in the United States), it is a great time for businesses to make the most of this “holiday” to find shoppers looking for great gifts for dear old dad.

Hoping to help businesses capitalize on the momentum Facebook had with Mother’s Day (Mother’s Day 2017 “drove more posts in a single day than any other topic on Facebook in the last year.”)

Twitter has provided some tips and tricks related to Hashtags and Keywords, so you can make the most of your Social Campaign and make Father’s Day great for your business, as well as Dads across the country.

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June 5, 2017 / / Digital Marketing

BABY BOOMERS

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1

Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.

  • 91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others.  They favor Facebook and are quite vocal about what they want and how they want it.  Boomers spend 27 hours a week on the internet (2 hours more than 16 to 34-year-olds.)Boomers are more likely to act based on something they see on Social Media.
  • 36% of Boomers 65 years and older use Facebook.5
  • 75% of Boomers use Facebook daily.5
  • 58% are more likely to visit a company’s website after seeing them on Facebook.2
  • Boomers are most likely to complete a questionnaire or poll.2
  • 95% of Boomers prefer email over messenger2 (so send those email newsletters to these folks.)

Takeaway…

  • Use interactive content.
  • Share content that is relevant and offers information they can use.
  • Encourage newsletter sign-ups (and send an email newsletter.)
  • Ask for their opinions, they are very opinionated and not afraid to share their views.

GENERATION X

Generation X, or Gen X, is the demographic cohort following the baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.6

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