The Social Pro Posts

Reality bites and sometimes what we picture in our head doesn’t always play out in real life.

At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success.  However, some businesses still have some misconceptions about how Social Media works versus the reality.

Here are 5 cold, hard truths all businesses need to understand.

TRUTH #1:  Success will take longer than you thought or planned it would take.

The truth here is that Social Media is not a magic bullet, success doesn’t typically happen overnight.  Social Media Marketing and Advertising are a vehicle to get your business and its products/services in front of as many people as possible and as often as possible so your business will have success, but it will take time and a serious commitment.

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Social Media Marketing used to be a great way to reach even more people after initially using traditional methods.  It was a terrific adjunct to direct mail, print ads, TV commercials, etc.

However, marketing and advertising have changed dramatically.  Social Media is not an adjunct anymore, it is now the standard for all marketing and advertising strategies.  Print ads and other marketing techniques are now the adjunct to Social Media.

Though there are so many businesses that are not using Social Media at all or not using it correctly. Many don’t understand the power this tool has or the absolute necessity using it has become.

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April 20, 2017 / / Facebook

Sales margins tend to be tight with new car sales.  Driving profits is typically done with fixed operations.  In fact, fixed ops is where most dealerships really make their money.

So, why aren’t more dealers taking advantage of marketing and advertising to promote their Service and Parts Departments?

  • Nearly 70% of the total online adult population uses Social Media.
  • 8 out of 10 online adults use Facebook.
  • 75% of those using Facebook use it daily.
  • 55% of those using Facebook visit the site several times a day.

Facebook Marketing and Advertising provides the most effective and affordable way to get in front of people.  You have their attention during the car buying process, stay in front of them once they leave the dealership.

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March 31, 2017 / / Facebook

Until this week, Facebook allowed only verified Business Pages and Profiles (those with the little check next to the name) to post branded content.  But Thursday, Facebook announced that non-verified Pages can now submit applications to access the branded content tool.

What is Branded Content?

A Facebook Media blog post explains how Facebook defines branded content, “we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that features a third party product, brand, or sponsor.”

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March 29, 2017 / / Pinterest

Even Pinterest CEO, Ben Silbermann, wants you to stop treating Pinterest like a Social Network.  Pinned items aren’t inherently there to be shared; rather, Silbermann says, they’re a kind of bookmark that people use as ways of filing and organizing their lives.

Pinterest is a “catalog of ideas” that has a different objective than a Social Network site.  Social Networks are used to share information with other people to like, where Pinterest is a site where you like and save things that are of interest to you and you alone, it is self-serving.

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March 28, 2017 / / Facebook

No matter what side of the political fence you are on it is no secret that this political environment is, well, let’s just say “active.”

Americans are weighing in on the political agenda more than ever and Facebook has just made it for American users to contact their representatives.

Earlier this week Facebook added a Townhall feature, which could lead to a lot more calls and  messages to lawmakers from concerned citizens who want to be heard.

“Building a civically-engaged community means building new tools to help people engage in a thoughtful and informed way,” Facebook chief executive Mark Zuckerberg said in a post Monday. “The starting point is knowing who represents you and how you can make your voice heard on the decisions that affect your life.”

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March 27, 2017 / / Facebook

The current climate of Social Media can be a bit hot as of late.  Updates people feel very strongly about tend to draw some serious commenting, often not very pleasant.  While most of the really nasty, negative comments are aimed at personal updates or news articles, occasionally negative feedback or comments make their way to a business page, perhaps even to your business page.

Here are 3 tips for handling these comments like a Social Media Marketer without damaging your reputation.

1.    Be Polite and Helpful

Even when you don’t want to be nice, be nice!  Again, this is a very public display of how your business’ customer service issues.  Respond directly to the commenter and attempt to correct any issues.  Highlighting your customer service skills for everyone to see will let potential customers see your willingness and readiness to address and solve any problems, contributing to your company’s overall reputation.

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March 16, 2017 / / Instagram

While Instagram isn’t my “go-to” for marketing, it can be beneficial to a Marketing Strategy.  I personally love the freedom and creativity we can display for our clients with Instagram.  It makes marketing fun and interesting.

Recently, it was announced that Instagram had better engagement (likes) and content sharing than Facebook.  Engagement with businesses on Instagram are 10 times higher than on Facebook.  While I don’t recommend using Instagram exclusively for a Marketing Strategy it can be a great tool to add to your marketing arsenal.

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March 9, 2017 / / Video Marketing

Video is a crucial, necessary, and important part of any marketing strategy.  In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.

Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions.   Generation Y shoppers are 264% more likely to share product videos when shopping online.

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Do you instantly think of Millennials or a younger crowd when you think Social Media?  If you do, you would be incorrect to assume this group were Social Media fanatics.

A recent Nielsen report released this past January revealed that Gen Xers were more obsessed with Social Media than Millennials.

Adults 35 to 49 spent an average of 6 hours and 58 minutes a week on the Social Networks compared to only 6 hours and 19 minutes by their younger counterparts.

Sean Casey, the president of Nielsen’s social division, said the finding initially surprised him because “the going thought is that social is vastly owned by the younger generation.”

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