The Social Pro Posts

January 12, 2018 / / Facebook

Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned.

As explained in a blog post by Adam Mosseri, Head of News Feed in a Facebook Newsroom update, “Facebook was built to bring people closer together and build relationships” the News Feed will now focus on connecting users to more meaningful posts from friends and family.

This change may create some drastic changes in Business Page updates, causing a bit of a panic.

 The Update

Facebook will begin to prioritize updates that “spark conversations and meaningful interaction between people.”  The change will begin to predict which updates users would want to interact with and will show these updates higher in the users’ Feed. read more

January 11, 2018 / / INFOGRAPHIC

We are nearly halfway through the first month of the new year. Vacations have ended, holiday celebrations are over, it’s time to get to work.

Make 2018 the year your business finally masters Social and Digital Marketing and Advertising.  It’s time to take this seriously and leverage the online tools to your business’ advantage.

If you still have not accepted Social Media or Digital Media marketing, here are a few reasons why you need to change your mind:

Choose Social Networks that work for your audience, if your targeted customers are using Facebook you need to use Facebook.  If your audience is a younger crowd using Snapchat, your business needs to use Snapchat. read more

January 9, 2018 / / Facebook

Facebook is the most used social site among all ages and with 1.65 billion users, people are using Facebook and they are using it a lot.  In fact, Facebook accounts for 1 minute for every 6 minutes spent online.

This creates an abundance of content on the site, Facebook has said that the average user has access to more than 1,500 posts per day but only looks at 300.

The content that appears in users’ News Feeds is based on the Facebook algorithm.

Adam Mosseri, Facebook’s VP of product management for News Feed, explained the need for an algorithm in a blog post: “When we launched News Feed in 2006, it was hard to imagine the challenge we now face: far too much information for any one person to consume. In the decade since, more than a billion people have joined Facebook, and today they share a flood of stories every day. That’s why stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends. If the ranking is off, people don’t engage, and leave dissatisfied. So, one of our most important jobs is getting this ranking right.” read more

January 8, 2018 / / Facebook

As of December 18, Facebook no longer allows users to customize link posts.

In the past, when posting a link to an outside site on Facebook, users could swap out the photo the link generated and put in an image of their choice, but it would still link to the website indicated.  Additionally, the title and link description could also be changed.

Now, when sharing an outside link, Facebook will pull the link preview image, headline, and description from the website’s metadata, if the metadata is not available an image and other information may not generate. read more

November 17, 2017 / / Digital Media

Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season.

Adobe is predicting that consumers shopping from their desktop will account for the majority of sales dollars for retailers this year.

Whether on a desktop or on a mobile device, online shopping is set to outpace in-store sales this year.  Though, Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday 2017 are all expected to break records this year. read more

November 14, 2017 / / Social Media Marketing

The Psychology of Social Media

Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.

At its very core, marketing is psychological.  Whereas advertising and selling implement techniques to get people to give you cash for your products/services.  Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer. read more

November 11, 2017 / / Facebook

Buy a car, find a rare comic book, order food, and now find somewhere to live!

Facebook announced this week that they are adding a dedicated section in their Marketplace for rental properties.

Marketplace Rental Category Makes Sense

According to Facebook, since January 1, 2017 the search volume in its Marketplace tab has grown 3 times globally.

Facebook stated that, “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds of thousands of rental units through partnerships with Apartment List and Zumper.” read more

October 31, 2017 / / Facebook

So much has been going on regarding the 2016 Presidential Election and the ads and hacked accounts on Twitter and Facebook.

Twitter announced an Ad Transparency Center in mid-October, giving users more information about how organizations use Twitter for promotional purposes.

Facebook has also recently announced it plans to increase its transparency efforts.

Earlier this month, Facebook VP of Public Policy Joel Kaplan provided additional details on what we’re doing to make advertising more transparent, increase requirements for authenticity and strengthen our enforcement against ads that violate our policies. read more

October 30, 2017 / / Holiday Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  The last time we reported on it was in 2015 with our Halloween Fun Facts blog.

Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

Spending for Halloween in 2017 is projected to reach a record high of $9.1 billion, this is up from $8.4 billion in 2016 and $6.9 billion in 2015.

Here are a few more interesting highlights from their 2017 survey. read more

October 26, 2017 / / Facebook

Facebook announced this week that they are launching two new tools to help brands use the best creative design and placement for ads.

In order to help streamline your ads and optimize the ad spend, Facebook launched Dynamic Creative and Asset Customization tools.

Per their Facebook Business blog, Facebook states that “these tools will help you streamline your holiday campaign and optimize your ad spend.”

Dynamic Creative

Dynamic Creative will allow businesses to experiment with a variety of ad options in order to find the one that will work best this holiday season.  Businesses advertising can determine the creative assets that perform the best for their specific audience.  This tool automatically delivers a series of ad variations.  Variations are based on images, videos, and the text included in the ads. read more