The Social Pro Posts

January 13, 2017 / / Content Marketing

Okay, you don’t have a huge marketing budget. However, if you want to stay in business, you are going to have to figure out how to find and keep a strong customer base. Face it, if people don’t know you exist, or don’t fully understand what you are selling (and why they need it) you will not be in business for long.

The Internet is the Thing

The simple fact is that most people begin their search for a product or service on the Internet. Even as long ago as 2012, 85% of people researched products and services online before a purchase.  By 2015, 64% of all in-store sales were being influenced by Internet searches and 46% of consumers relied on Social Media to aid purchasing decisions.  Those numbers are still rising.

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January 12, 2017 / / INFOGRAPHIC

Pew Research Center has released their latest findings on Social Media usage.  They report that, today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.

Pew Research Center began tracking Social Media data in 2005.  At that time, only 5% of Americans were using Social Networks.  Six years later, in 2011, the number rose to 50% and today they report that 69% of the public uses some type of Social Media.

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January 6, 2017 / / Social Media

hash·tag – noun

(used on social media sites such as Instagram) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

“spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

Hashtags were created by Twitter to organize content and allow for better searching on the site.  Other sites quickly picked up the hashtag craze and now most sites feature hashtags to organize content and provide search parameters to find topics and interests.

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January 5, 2017 / / Content Marketing

An insurance company has developed an innovative new product that targets a rather large niche market.  This product is unique and offers great protection to the targeted group. The insurance company has given an agent with ties to this targeted group, and who understands them, the opportunity to introduce this product.  The Company has funded the agent’s initial marketing budget.  Because he understands that a website and social media are important to his marketing strategy, he hired a web developer to publish his website and hired a professional Social Media Marketer.

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January 4, 2017 / / Content Marketing

It’s 2017, you finally did it, you finally pulled it all together and launched a Social Media Marketing and Advertising campaign.  You post updates every day to your Social Accounts, you run an ad campaign, you publish a blog every month and you send out an email blast.  So now you can sit back and wait for the customers to start banging down your door, right?  Wrong!

In 2017 it’s all about Content Marketing Strategy.  This is what is going to increase visibility, branding and sales.

What is Content Marketing Strategy?

Content Marketing Strategy assesses the “big picture” and tells a story.  It focuses on engaging the audience and using content (on Social Media, your Website, your Blog and through Email blasts) to engage with an audience and drive profitable behaviors.

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January 3, 2017 / / INFOGRAPHIC

infographic-2017-resolutions

  1. Use Social Networks that work.
  2. Be Consistent with updates and activity.
  3. Listen to what your audience and customers have to say.
  4. Consistently brand your business across all platforms.
  5. Know who your target audience and customers are.
  6. Stay ahead of your competition.
  7. Be visible across all platforms.
  8. Provide excellent and timely customer service on the platform of your customers’ choice.
  9. Engage with your audience.
  10. Communicate a clear message.
  11. Be appropriate, avoid religion and politics and anything else that will showcase your business in a bad light.
  12. Always be reliable.
  13. Establish trust and grow a loyal following.
  14. Run a quality advertising campaign every day.
  15. Set and track goals.
  16. Write and publish a blog to your website weekly.
  17. Send weekly newsletter emails.
  18. Track your success.
  19. Work your plan.
  20. Define your strategy.
  21. Measure your results.

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The start of a new year is the perfect time to analyze your Social Media Marketing and Advertising efforts from 2016.

It’s time to set some new goals and make a new plan.  Ask yourself these 17 questions and then formulate your new strategy for 2017.

  1. What Social Networks did you use in 2016?
  2. Which Network generated the most engagement?
  3. Which Network improved SEO, Branding and Visibility?
  4. Which Network brought the most people to your website/store?
  5. Which Network helped generate the most leads?
  6. Which Network generated sales?
  7. Did you update Social Accounts at least 1 to 2 times per day?
  8. Did you post updates that were not just about your products/services?
  9. Did you post updates with a variety of content (links/images/text)?
  10. Did your audience engage with your updates?
  11. Did you track your results each month?
  12. Did you run ad campaigns on any of the Social Sites?
  13. Did you run ads every day, consistently?
  14. Do you have a video explaining your business’ products/services?
  15. Were blogs published to your website weekly?
  16. Are you sending email blasts weekly?
  17. Do you have a dedicated Social Marketer to manage Social and Content Marketing and Advertising?

Take a look at the answers to the above questions to plan your strategy for 2017.  Select the Social Sites that worked best and increase your exposure there, focus on what works.

Your 2017 Marketing Strategy should include updating your Social Accounts at least 2 to 3 times per day (if not more!)  You should be running ads every day on the site that works the best.  Your business should be publishing blogs weekly to the website, or at the very least two time per month and you should be taking full advantage of your customer database by sending

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December 12, 2016 / / Social Media

2016 is coming to a close and 2017 will be here before we know it.  Predictions for marketing trends in 2017 are all over the place.  Below are the top 5 content marketing predictions for 2017.

1.    Video Content will Dominate

Live or staged videos will be a necessity in any marketing strategy in the next year.  Videos drive more sales and more engagement than any other type of content.  Studies have found that those who view videos are 1.81 times more likely to buy that those who don’t – even having “video” in the subject line of your emails has been shown to increase open rates. (See our blog for more information about why video content will be king in 2017.)

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December 8, 2016 / / Video Marketing

2017 is looking like it will be the year of video.  Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic. vid-1

Video provides higher engagement with content, stronger consumer attention and it improves your SEO.  In fact, according to Comscore, using video on your website can increase the chance of a front page Google result by 53 times.

In addition to the above benefits, the following statistics show that video should be a necessity in your 2017 marketing plan.

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November 7, 2016 / / Facebook

Tomorrow, November 8, the citizens of the United States of America will be trekking out to polling locations to get their ballot and vote for the next President of this country.

However, ballots across the country differ depending on state or city.  This can be confusing.  Thus, Google put together a guide and information about ballots for each area of the United States.

Facebook has joined in and created a Voting Guide.  The Facebook Voting Guide tells users which races they will be voting on and it also provides detailed information about the issues.

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