The Social Pro Posts

August 22, 2016 / / Marketing

According to an article in Bloomberg News, Prime Time television viewership of the 2016 Olympics was down about 17% compared to the 2012 Olympics.  The decline for 18-49 year-olds was down 25%.

Even though NBC charged about 50% more for advertising on their streaming Internet content, revenue was still down significantly from four years ago.

The bad news for advertisers is that their commercials were seen by far fewer people than was promised. The even worse news for NBC may be that they have spent a lot of money to get broadcast rights for the Olympics through 2032. Both advertisers and NBC are left with the question of what to do next.

read more

August 18, 2016 / / Pinterest
  • 74% of all internet traffic will be video in 2017.
  • 52% of marketing professionals worldwide list video as content that provides the best ROI
  • 93% of marketers use video for online marketing, sales and communication

Really, of all the Social Networks it would seem Pinterest would have been on board with native video ads much sooner.  In the last year videos on the site have increased 60%.

With workout videos, beauty instruction, fashion it makes absolute sense that videos are becoming popular on Pinterest.

Because of the interest and popularity of video, Pinterest has just added a new option which allows businesses to use video for marketing purposes.  Called “Promoted Video” this offers businesses the ability to expand the video and offer a separate tab that lists relevant products below the video content. See how it works in the video below:

read more

August 12, 2016 / / Facebook

In the past few weeks Facebook has made a few changes to the platform.  It seems like almost every week there is a new update, tool or tweak to the algorithm.

If you are wondering if you have missed any of these updates, or you are interested in learning more, take a look at a few of the changes below.

AGLORITHM CHANGE

In June Facebook made another significant change to their algorithm and how they determine what each user will see in their News Feeds.  The new algorithm weighed personal friends and family members of users as more important, as well as using each individual user’s behaviors on the site to determine what they are interested in and giving them more items like the items of interest.

read more

August 10, 2016 / / Blogging

Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie.  We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy.

via GIPHY

Social Media has Changed the Paradigm

While our mothers may have struggled to understand our obsession with certain brand names, today, it may be just as hard to understand how certain products become popular so quickly. The answer is Social Media.  People of all ages today rely on Social Media platforms to tell them what is “hot” and what is not. And while TV and celebrity endorsements were once the best way to start a “buzz,” today’s consumers are not interested in paid advertisements or celebrities. They want to hear from “real” people, who are more like them, people who are willing to share their experiences. These people are known as “influencers.” They are perceived to be more authentic and trustworthy.

read more

August 8, 2016 / / Facebook

Facebook has quietly rolled out a new layout for Business/Brand Pages.  The new format features a cleaner layout and a more organized look and feel.

The new layout has been popping up on a few Pages here and there this past summer.  At the time Facebook claimed they were only a test and made no indication that the new layout would become permanent for all Business Pages on the site.

However, as of last week most Businesses have seen the change to the layout and any Business Pages that have not seen the format change will very soon.

read more

July 29, 2016 / / Facebook

For the past several months we have been writing blogs, sending emails and contacting businesses to explain the importance of advertising on Facebook.  All of our top clients advertise every single day on the site and see positive results.

In the early days of Facebook the ads weren’t very effective.  They were cheap, but did not generate much in terms of results beyond just being seen on the site.  However, in the past few months ads have seen an increase in views without much of an increase in cost.

read more

July 27, 2016 / / Facebook

Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue.  Business Pages offer a place for consumers to connect with the business and other consumers.

In addition to a business sharing information and news through daily updates, the Business Page also allows a place for customers to ask questions and receive answers, communicate their experience with the products/services, voice their negative experience and share their positive experiences.

Here are 4 reasons you need to start paying a lot more attention to Facebook reviews:

read more

July 25, 2016 / / Digital Marketing

The 2016 Election has definitely become all about Social Media.  In past presidential races candidates who took a more progressive and innovative approach toward campaigning were often criticized.  Candidates who were innovative in their approach toward campaigning were the winners in the end.

Franklin Roosevelt was one of the first innovators of his time with radio broadcasts, his fireside chats are legendary and were a game-changer.  He used the most cutting edge technology of the time to reach millions of people.

read more

July 18, 2016 / / Social Media

Ahhhhh, summer…..the heat, the humidity, we wait all winter for it……..

via GIPHY

The HEAT DOME is upon us…..

download (20)

Image link: http://cheezburger.com/8799529984

Best thing to do, pick a spot and drop

via GIPHY

Humidity is definitely worse than heat….DEFINITELY!

View post on imgur.com


IF you can find a cool side…..

Crank up the Air Conditioning and sit back!

via GIPHY

When you don’t have AC (how do you not have AC?!) you find excuses to go out…

read more

July 18, 2016 / / Facebook

Election Years on Social Media can be really rough.  Political discussions on Facebook are bad enough any time of year and any year, but throw an election in and it can get out of control.

No matter your “side” it can be rough.  Election Season Social feeds can get ugly:

Asking a legit question about a policy/platform/candidate an take a really ugly turn.

via GIPHY

And then you read something that you completely disagree with and it gets you hopping mad.

via GIPHY

Really, is there anything worse than opening your Facebook Feed in the morning to see what’s happening and you get the excruciatingly long, painfully honest political rant from your friend who leans very (very) far to whichever side they are on?

read more