The Social Pro Posts

October 26, 2016 / / Facebook

PayPal and Facebook have joined forces to make mobile payments a breeze.

PayPal announced on October 25 that a new integration with Facebook will be provided, it will enable PayPal as a payment option across the platform and within the Messenger app.  This new collaboration will allow Facebook users with a PayPal account the ability to make just about any purchase with the mobile app, from ordering dinner to booking a nail appointment.  Most recently Burger King added an option for payment through the Messenger app.

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October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day.

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October 10, 2016 / / Facebook

After nearly two years of a closed beta called “Facebook at Work” Facebook has launched Workplace.

Workplace is an ad-free space that is separate from your personal Facebook account.  Workplace connects everyone in a company.  Workplace provides a personalized News Feed, voice and video calling Chat direct messaging, live video, reactions, translation features and group discussion, allowing people in a company to work together, turning “ideas into action.”

Facebook has had an internal version of the platform for its employees for years now.  Taking this idea and launching it for other companies was started.

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October 3, 2016 / / Facebook

There are 450 million people buying and selling items within “buy and sell” Groups on Facebook, and this number is growing. In response to the popularity of this Facebook has launched Facebook Marketplace.

Mary Ku, Director of Product Management announced via the Facebook Newsroom, that the platform was launching a new area within the network….”to help people make more of these connections, today we’re introducing Marketplace, a convenient destination to discover, buy and sell items with people in your community. Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready part with. We’ll continue to build new options and features to make this the best experience for people.”

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September 30, 2016 / / Facebook

Facebook Business Pages are not going anywhere any time soon.  I have been talking to business owners about Social Media, conducting seminars and providing full-service management of Facebook Business Pages for marketing and advertising services for nearly a decade.  During this time I heard many reasons for why businesses did not think they needed to bother with Facebook, including the thought that they were just a fad.

Well, Facebook recently released some numbers regarding the popularity of their Business Pages, and it proves more companies and organizations understand the importance of this tool in relation to the growth and relevance of their business.

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September 29, 2016 / / Facebook

Facebook has been making some changes again, announcing a new update to their mobile advertising capabilities.

Back in June, the company introduced new ways for businesses to drive more foot traffic into their stores from their ads, additionally providing a way to determine the impact of their mobile advertising campaigns in relation to in store visits and in store sales.

These ad capabilities have shown over one million store visits per day in 100,000 locations.

In a Facebook post last week, the company announced even more new opportunities for businesses to run campaigns that achieve in-store results.

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September 27, 2016 / / Social Media

The first Presidential Debate of the 2016 Election is now over.  While there was a clear winner on stage, the real winner was the internet and Social Media.

This debate sparked a lot of online activity.  This was the first debate live-streamed by both Facebook and Twitter.  Every news outlet also posted in real-time and the Google search was quite active with keyword related searches in real-time while the debate was happening on stage.

The biggest Google Search came early on in the debate when candidate Clinton said people could visit her website and fact-check the candidates in real-time.  Google erupted with searches for the Hillary Clinton website. This was the largest Google search of the evening.

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September 23, 2016 / / Twitter

Not to be outdone by the Facebook Live coverage of the Presidential Debates, Twitter is getting in on the live action too.

Back in July Twitter and Bloomberg Television formed a livestream partnership.  Announcing three Bloomberg TV shows would be livestreamed on Twitter in addition to their markets coverage.

The Twitter and Bloomberg deal will now include the 2016 Presidential Debates and the 2016 Vice Presidential Debates.

In a press release Twitter’s Chief Financial Officer, Anthony Noto, stated that:

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September 21, 2016 / / Facebook

If you still think Social Media is a trend and Facebook is for the kids you need to take note. 

ABC News has just announced that it will be teaming up with Facebook to cover the 2016 Presidential Debate using Facebook Live.

Earlier this year ABC News worked with Facebook to cover the 2016 Republican National Convention and the 2016 Democratic National Convention.  The ABC News’ Facebook pages had more than 28 million video views.

Thus ABC News will feature Facebook Live video stems from the debate host cities, spin rooms as well as watch parties across the country.  Commentary from anchors and correspondents from the ABC News headquarters in New York will also be provided.  Additionally, the comments, questions and conversations from Facebook users will be incorporated into the live coverage on Facebook.

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