The Social Pro Posts

September 23, 2016 / / Twitter

Not to be outdone by the Facebook Live coverage of the Presidential Debates, Twitter is getting in on the live action too.

Back in July Twitter and Bloomberg Television formed a livestream partnership.  Announcing three Bloomberg TV shows would be livestreamed on Twitter in addition to their markets coverage.

The Twitter and Bloomberg deal will now include the 2016 Presidential Debates and the 2016 Vice Presidential Debates.

In a press release Twitter’s Chief Financial Officer, Anthony Noto, stated that:

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September 21, 2016 / / Facebook

If you still think Social Media is a trend and Facebook is for the kids you need to take note. 

ABC News has just announced that it will be teaming up with Facebook to cover the 2016 Presidential Debate using Facebook Live.

Earlier this year ABC News worked with Facebook to cover the 2016 Republican National Convention and the 2016 Democratic National Convention.  The ABC News’ Facebook pages had more than 28 million video views.

Thus ABC News will feature Facebook Live video stems from the debate host cities, spin rooms as well as watch parties across the country.  Commentary from anchors and correspondents from the ABC News headquarters in New York will also be provided.  Additionally, the comments, questions and conversations from Facebook users will be incorporated into the live coverage on Facebook.

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September 21, 2016 / / Snapchat

Attention Business Owners, if your main demographic is Millennials take note, it’s time to up your Social game and start using Snapchat.  The platform has an impressive hold on the Millennial market.  The site has over 150 million daily active users and on any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

Snapchat has been improving the platform for business use.  They  have been tweaking the platform for a while now, adding their ad APIMemories, improving discovery options and a providing a new custom Geofilters tool.

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September 14, 2016 / / YouTube

The reports were true, YouTube has launched its very own social network.  The company announced yesterday, September 13, that they had launched YouTube Community.

Per the YouTube Creator Blog, “Your bond with your viewers is deep. You’ve grown up together, laughed together, and done incredible things together, from shifting attitudes about gay rights to volunteering millions of dollars toward important charitable causes. Today, we’re introducing a beta version of a new product to help strengthen the bond between you and your viewers, called YouTube Community.”

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September 6, 2016 / / Twitter

A battle of generations was started on Twitter over the weekend. Baby Boomers threw the first punch and established the #HowToConfuseAMillennial hashtag and all heck broke loose.

The Boomers got a few good jabs in, but the Millennials ended up grabbing the hashtag and fought back.  Gen X sat back and watched the fight, relieved they were not the target.
The hashtag quickly become a top trending topic in the US.

Boomers started out innocently enough.

Ask us to fax something. 😂 #HowToConfuseAMillennial pic.twitter.com/ZAAXhyDrCa

— Jeff Barrett (@BarrettAll) September 4, 2016

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August 31, 2016 / / Video Marketing

What the Heck is a Whiteboard Video? from The Word Pro, Inc. on Vimeo.

You have seen them, those videos with the hand actually writing little pictures and doodles with the voiceover promoting a real estate broker or an insurance plan and even promoting whiteboard creation services.

Or maybe you have heard people talking about getting a whiteboard video for their business.

But what the heck is a whiteboard video?

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

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August 29, 2016 / / Advertising

Google AdWords used to be the internet standard for advertising.  Hiring a firm to optimize your website so you would rank closer to, if not at, number 1 in search results.  Adding in AdWords gave you an additional edge.

However, Facebook has been upping the ante with their advertising campaigns.  Creating very desirable features for businesses to use in order to get their business in front of people.

Each of the sites change their algorithms frequently.  Google shifts their requirements to rank high and Facebook changes what shows first in their users’ News Feeds.

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August 25, 2016 / / Digital Marketing

I think that even Bernie Sanders was surprised at how much money his campaign raised.  While he was not able to secure the nomination for president, he continues to draw an enthusiastic group of supporters to him.

He would like to leverage that support into a continuing political movement. However, this week half of his staff became disillusioned and walked away from his new outreach project.

Their disillusionment was not that they stopped believing in the cause … or in Bernie. The problem was that the man that Bernie put in charge of the political outreach is older and steeped in the politics and technology of yesterday.  His idea was to solicit donations from large corporations and other rich donors, and then use the funds for an extensive television ad campaign.  He was unwilling or unable to understand what had made Bernie’s run so successful.

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August 22, 2016 / / Marketing

According to an article in Bloomberg News, Prime Time television viewership of the 2016 Olympics was down about 17% compared to the 2012 Olympics.  The decline for 18-49 year-olds was down 25%.

Even though NBC charged about 50% more for advertising on their streaming Internet content, revenue was still down significantly from four years ago.

The bad news for advertisers is that their commercials were seen by far fewer people than was promised. The even worse news for NBC may be that they have spent a lot of money to get broadcast rights for the Olympics through 2032. Both advertisers and NBC are left with the question of what to do next.

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August 18, 2016 / / Pinterest
  • 74% of all internet traffic will be video in 2017.
  • 52% of marketing professionals worldwide list video as content that provides the best ROI
  • 93% of marketers use video for online marketing, sales and communication

Really, of all the Social Networks it would seem Pinterest would have been on board with native video ads much sooner.  In the last year videos on the site have increased 60%.

With workout videos, beauty instruction, fashion it makes absolute sense that videos are becoming popular on Pinterest.

Because of the interest and popularity of video, Pinterest has just added a new option which allows businesses to use video for marketing purposes.  Called “Promoted Video” this offers businesses the ability to expand the video and offer a separate tab that lists relevant products below the video content. See how it works in the video below:

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