2017 Halloween Celebration & Spending Statistics [INFOGRAPHIC]

The National Retail Federation has been conducting an annual Halloween survey since 2003.  The last time we reported on it was in 2015 with our Halloween Fun Facts blog.

Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

Spending for Halloween in 2017 is projected to reach a record high of $9.1 billion, this is up from $8.4 billion in 2016 and $6.9 billion in 2015.

Here are a few more interesting highlights from their 2017 survey.

Halloween Activities

  • 7 in 10 people plan to celebrate Halloween in 2017.
  • 70% will hand out candy.
  • 49% will decorate their homes.
  • 48% will dress up in a costume.
  • 46% will carve a pumpkin.
  • 30% will go trick-or-treating.
  • 22% will visit a haunted house.

Halloween Spending

  • $86.13 is the average each household will spend on Halloween.
  • Total projected Halloween spending is $9.1 billion.
  • $2.4 billion will be spent on costumes.
  • $2.7 billion will be spent on candy
  • 7 billion will be spent on decorations.

Halloween Inspiration

  • 35% will conduct an online search for Halloween ideas.
  • 30% will go to a retail store to find Halloween possibilities.
  • 20% will consult with friends or family.
  • 18% will search Facebook for ideas.
  • 17% will use Pinterest for inspiration.

Halloween Shopping

  • 20% will begin shopping for Halloween in September.
  • 43% will begin shopping in the first 2 weeks of October.
  • 20% will shop the final 2 weeks of October.
  • 95% will purchase candy.
  • 72% will purchase decorations.
  • 69% will purchase costumes.
  • 47% will get their candy/décor/costumes at a discount store.
  • 34% will get their candy/décor/costumes at a Halloween store.
  • 22% will get their candy/décor/costumes online.

Top 3 Adult Costumes

  1. Witch
  2. Batman Character (Batman, Catwoman, etc.)
  3. Animal (Cat, Dog, etc.)

Top 3 Kids Costumes

  1. Action/Superhero
  2. Batman Character/Princess
  3. Animal

Top 3 Pet Costumes

  1. Pumpkin
  2. Hot Dog
  3. Dog/Lion/Pirate

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!