Just because over 70% of online adults use Social Media, and 91% of Millennials (the next big consumer group) use Social Media does not mean it is worth your time or money. Right?
Traditional marketing still matters. Just because it’s 2017, does not mean you can’t still market like it’s 1999.
Here are 5 reasons you absolutely, positively do not need to use Social Media to market or advertise your business.
1. Print newspapers will probably make a comeback any day now, maybe.
For nearly a decade now, newspaper circulation has been in a steady decline. In 2010, circulation had a sharp decline, but has been rising very slowly since. Well, until 2016 when it had its sharpest decline since 2010.
62% of American adults get their news from Social Media.
Advertising in the newspaper declined in 2016 as well, but this is good news for businesses. More than a quarter of advertising revenue is being spent on digital ads. Let the other businesses have the internet, you can stick with the newspaper ads. The fewer businesses advertising in the paper means more eyes on your ads, right?
2. There are people who don’t throw away their phone books.
80% of consumers report they turn to the internet first to search for a business. There are still people who use the phone book to find local businesses, but the majority are searching online. If you are not using digital media to market or advertise your business, chances are you are missing out on a large segment of potential customers.
Additionally, the cost to advertise in the phone book and on their website, can be quite high. If your business is not generating new customers from your phone book listing you may want to rethink this option.
3. People aren’t looking at Twitter, right?
Seriously, does anyone even USE Twitter?
4. Billboards are totally more prominent than a Facebook ad.
Billboard advertising can cost anywhere from $3,000 to over $20,000 a month. Spending that much on a Facebook Ad campaign will likely reach a lot more people, not to mention reaching them more effectively. Additionally, online ads will reach people when they are more likely to act on an ad versus reaching them while they are driving in their car.
Based on what we have seen with our local clients with ad spend, Facebook ads seem to generate more impressions and reach people much more effectively.
Finally, billboards are not searchable on Google.
5. I have enough customers and they are all loyal.
There are more than 50 million Business Pages on Facebook. These pages generate roughly 2.5 billion comments a month. Consumers are using Facebook and they are actively engaging and connecting with businesses they are interested in on the platform.
While your customers may be “loyal” to your business, it will likely take only one special offer or one extra discount for them to jump ship and check out the new business they found on Facebook.