Author: Laura Donovan

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!
July 17, 2017 / / Facebook

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search.  Facebook has become the top Social Site and is a top source of news, information, and online activity in general.  In fact, people spend an average of 35 minutes a day on Facebook.

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Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses.

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June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

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June 19, 2017 / / Social Media

Just because over 70% of online adults use Social Media, and 91% of Millennials (the next big consumer group) use Social Media does not mean it is worth your time or money.  Right?

Traditional marketing still matters.  Just because it’s 2017, does not mean you can’t still market like it’s 1999.

Here are 5 reasons you absolutely, positively do not need to use Social Media to market or advertise your business.

1.    Print newspapers will probably make a comeback any day now, maybe.

For nearly a decade now, newspaper circulation has been in a steady decline.  In 2010, circulation had a sharp decline, but has been rising very slowly since.  Well, until 2016 when it had its sharpest decline since 2010.

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June 15, 2017 / / Facebook

When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, or Wow still won’t do, Facebook has the answer.

You can now comment with a GIF!

GIF, or Graphics Interchange Format, is “”an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs uses lossless compression that does not degrade the quality of the image.”

The original GIF, or GIF 87a, was developed by Steve Wihite while working at CompuServe in 1987.  Since its birth, the GIF is now widely used on the internet.

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June 14, 2017 / / Twitter

Twitter really wants your business to make Father’s Day great.

Father’s Day is Sunday, June 18 (in the United States), it is a great time for businesses to make the most of this “holiday” to find shoppers looking for great gifts for dear old dad.

Hoping to help businesses capitalize on the momentum Facebook had with Mother’s Day (Mother’s Day 2017 “drove more posts in a single day than any other topic on Facebook in the last year.”)

Twitter has provided some tips and tricks related to Hashtags and Keywords, so you can make the most of your Social Campaign and make Father’s Day great for your business, as well as Dads across the country.

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June 5, 2017 / / Digital Marketing

BABY BOOMERS

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1

Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.

  • 91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others.  They favor Facebook and are quite vocal about what they want and how they want it.  Boomers spend 27 hours a week on the internet (2 hours more than 16 to 34-year-olds.)Boomers are more likely to act based on something they see on Social Media.
  • 36% of Boomers 65 years and older use Facebook.5
  • 75% of Boomers use Facebook daily.5
  • 58% are more likely to visit a company’s website after seeing them on Facebook.2
  • Boomers are most likely to complete a questionnaire or poll.2
  • 95% of Boomers prefer email over messenger2 (so send those email newsletters to these folks.)

Takeaway…

  • Use interactive content.
  • Share content that is relevant and offers information they can use.
  • Encourage newsletter sign-ups (and send an email newsletter.)
  • Ask for their opinions, they are very opinionated and not afraid to share their views.

GENERATION X

Generation X, or Gen X, is the demographic cohort following the baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.6

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June 5, 2017 / / Google

The highest priority for most website owners is SEO (search engine optimization). This simply means the opportunity for their web pages to be found by their target audience, by appearing on Page 1 of search engine results pages.  However, being found is only the first step.  Most business websites rely on online advertising to sell their products and services. Their goal is to provide compelling and useful information that convinces viewers to either purchase immediately or learn more.

In their pursuit of compelling ads, many end up publishing annoying or intrusive ads that annoy, rather than engage people.

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May 31, 2017 / / Instagram

Only 1 in 4 small businesses are using Instagram.  In fact, of the 3 out of 4 not using Instagram, a third don’t use any Social Media at all.

Instagram has over 700 million monthly users, and currently has 300 million users per day.  Whether you like it or not, Instagram is here to stay and if you run a business or manage a marketing department you need to reconsider devoting some time to this network for the future success of the business.

Marketing on Instagram is different and produces different results, but instead of focusing on driving organic traffic to your website or paying for advertising, spending some time and budget on running a daily marketing campaign on the site can benefit your business.

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May 30, 2017 / / Facebook

In the late 1990’s and early 2000’s, desktop computers were the norm. Being “online” meant having an email account and, perhaps, a website.   Most websites were nothing more than online brochures.

In 2007 the Internet was turned on its head with the release of the iPhone that could access the Internet. The opening of Facebook to official business pages gave businesses a new Internet on-ramp. Today, 80% of Internet users have a cell phone and over 1.5 billion people are on Facebook.

The early 2000’s also saw an exponential increase in the number of websites.  This made it necessary for search engines to decide which web pages best answered a user’s request.  Sophisticated and complicated rules were developed to make those decisions.  These algorithms continue to evolve as technology advances, making it increasingly challenging to “chase” top rank for web pages.

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