Author: Laura Donovan

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!
September 14, 2017 / / Facebook

For those of a certain age we can clearly recall paging through the Sears Catalog every December, marking up the items we desperately wanted Santa to bring us for Christmas. Flash forward to the 90’s and even early 00’s and most of us can relate to the Pottery Barn, Williams-Sonoma, Linen Source, LTD. Commodities (and so many more) catalogs that bombarded our mailboxes.

In 2007, the peak number of catalogs were mailed, totaling 19.6 million.  However, by 2016 retailers mailed out only 9.8 million catalogs.

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September 13, 2017 / / Social Media Marketing

95% of online adults age 18 to 34 are most likely to follow businesses on Social Media.  Over 70% of online adults age 18 and 65 and over are using Social Media.

Users are tapping Social Media to get their news, research products, read reviews, connect with brands and businesses for information, find special offers and coupons, connect with friends, network with business colleagues, participate in special interest groups, and so much more.

Social Media is now mainstream.  Businesses, large or small, no longer have the option of using Social Media, it is now a requirement for future success.  If you want your business to be relevant you need to use Social Media.

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As if Amazon wasn’t busy enough buying Whole Foods and dominating online shopping, the $430 billion company is venturing into the world of Social Media.

Amazon has announced their new Social Network, Amazon Spark.

What is Amazon Spark? “Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.”

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August 14, 2017 / / Customer Service

Reviews of products or services can be crucial to the success of a business. 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase and it is reported that 90% of American consumers read reviews before making a purchase.

Customers want to leave reviews and potential customers want to see reviews.  It is crucial for your business to ask for online reviews and make them accessible to your audience.  Whether you like it or not customers may not purchase from your business if you do not have reviews.

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July 25, 2017 / / INFOGRAPHIC

Domo released its fifth annual “Data Never Sleeps 5.0” infographic.  This informative visual provides insight into consumers’ behavior on the internet.

The infographic details the data generated online every minute on the top applications and platforms.

The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.

A Few Highlights

Text is Tops The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year.  15.2 million texts are sent every minute.  This is a 334% increase.

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July 17, 2017 / / Facebook

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search.  Facebook has become the top Social Site and is a top source of news, information, and online activity in general.  In fact, people spend an average of 35 minutes a day on Facebook.

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Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses.

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June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

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June 19, 2017 / / Social Media

Just because over 70% of online adults use Social Media, and 91% of Millennials (the next big consumer group) use Social Media does not mean it is worth your time or money.  Right?

Traditional marketing still matters.  Just because it’s 2017, does not mean you can’t still market like it’s 1999.

Here are 5 reasons you absolutely, positively do not need to use Social Media to market or advertise your business.

1.    Print newspapers will probably make a comeback any day now, maybe.

For nearly a decade now, newspaper circulation has been in a steady decline.  In 2010, circulation had a sharp decline, but has been rising very slowly since.  Well, until 2016 when it had its sharpest decline since 2010.

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June 15, 2017 / / Facebook

When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, or Wow still won’t do, Facebook has the answer.

You can now comment with a GIF!

GIF, or Graphics Interchange Format, is “”an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs uses lossless compression that does not degrade the quality of the image.”

The original GIF, or GIF 87a, was developed by Steve Wihite while working at CompuServe in 1987.  Since its birth, the GIF is now widely used on the internet.

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