Author: Laura Donovan

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!
November 17, 2017 / / Digital Media

Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season.

Adobe is predicting that consumers shopping from their desktop will account for the majority of sales dollars for retailers this year.

Whether on a desktop or on a mobile device, online shopping is set to outpace in-store sales this year.  Though, Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday 2017 are all expected to break records this year.

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November 14, 2017 / / Social Media Marketing

The Psychology of Social Media

Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.

At its very core, marketing is psychological.  Whereas advertising and selling implement techniques to get people to give you cash for your products/services.  Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer.

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November 11, 2017 / / Facebook

Buy a car, find a rare comic book, order food, and now find somewhere to live!

Facebook announced this week that they are adding a dedicated section in their Marketplace for rental properties.

Marketplace Rental Category Makes Sense

According to Facebook, since January 1, 2017 the search volume in its Marketplace tab has grown 3 times globally.

Facebook stated that, “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds of thousands of rental units through partnerships with Apartment List and Zumper.”

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October 31, 2017 / / Facebook

So much has been going on regarding the 2016 Presidential Election and the ads and hacked accounts on Twitter and Facebook.

Twitter announced an Ad Transparency Center in mid-October, giving users more information about how organizations use Twitter for promotional purposes.

Facebook has also recently announced it plans to increase its transparency efforts.

Earlier this month, Facebook VP of Public Policy Joel Kaplan provided additional details on what we’re doing to make advertising more transparent, increase requirements for authenticity and strengthen our enforcement against ads that violate our policies.

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October 30, 2017 / / Holiday Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  The last time we reported on it was in 2015 with our Halloween Fun Facts blog.

Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

Spending for Halloween in 2017 is projected to reach a record high of $9.1 billion, this is up from $8.4 billion in 2016 and $6.9 billion in 2015.

Here are a few more interesting highlights from their 2017 survey.

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October 26, 2017 / / Facebook

Facebook announced this week that they are launching two new tools to help brands use the best creative design and placement for ads.

In order to help streamline your ads and optimize the ad spend, Facebook launched Dynamic Creative and Asset Customization tools.

Per their Facebook Business blog, Facebook states that “these tools will help you streamline your holiday campaign and optimize your ad spend.”

Dynamic Creative

Dynamic Creative will allow businesses to experiment with a variety of ad options in order to find the one that will work best this holiday season.  Businesses advertising can determine the creative assets that perform the best for their specific audience.  This tool automatically delivers a series of ad variations.  Variations are based on images, videos, and the text included in the ads.

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October 24, 2017 / / Facebook

Restaurants take note, Facebook has recently rolled out the ability to order food for takeout or delivery right from Facebook app.

People already use Facebook to research local restaurants, read reviews and view menus. Users can also purchase clothing, household items, and contact local businesses to schedule services. It just makes sense that they are now able to order food directly from the site.

The feature gives users the ability to browse nearby restaurants by visiting the “Order Food” section in the Explore menu.

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October 23, 2017 / / Facebook

Last week Facebook rolled out its new “Explore Feed” to all users.  The Explore Feed is a tab that users can select that shows posts from Facebook Pages that users may not follow, but may fit their specific interests based on their behavior and interactions.  This can include articles, photos, and videos.

This is another way to keep users interested and entertained while using the site as it competes with Twitter, Snapchat, Pinterest, and Google.

The new feature also allows Facebook to show new information to its users.  In the past, people have complained that the News Feed tends to be a “bubble” that only contains a narrow amount of information that users want to see, leaving out any additional information that may be related or pose another aspect of the content.

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October 16, 2017 / / Social Media Marketing

Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.

However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line.  Here are 5 things a business should not do while using Social Media to promote their products/services.

1.    Only Posting Promotional Material

Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time.  If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates.

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October 13, 2017 / / Social Media Marketing

It’s October, fall has arrived and Halloween is coming.

Halloween spending is projected to hit a record $9.1 billion in the U.S.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.”  – (NRF)

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