Category: Digital Marketing

June 5, 2017 / / Digital Marketing

BABY BOOMERS

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1

Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.

  • 91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others.  They favor Facebook and are quite vocal about what they want and how they want it.  Boomers spend 27 hours a week on the internet (2 hours more than 16 to 34-year-olds.)Boomers are more likely to act based on something they see on Social Media.
  • 36% of Boomers 65 years and older use Facebook.5
  • 75% of Boomers use Facebook daily.5
  • 58% are more likely to visit a company’s website after seeing them on Facebook.2
  • Boomers are most likely to complete a questionnaire or poll.2
  • 95% of Boomers prefer email over messenger2 (so send those email newsletters to these folks.)

Takeaway…

  • Use interactive content.
  • Share content that is relevant and offers information they can use.
  • Encourage newsletter sign-ups (and send an email newsletter.)
  • Ask for their opinions, they are very opinionated and not afraid to share their views.

GENERATION X

Generation X, or Gen X, is the demographic cohort following the baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.6

read more

May 16, 2017 / / Digital Marketing

Micro-moments are “intent-rich” moments when “decisions are made and consumer preferences are shaped.” A micro-moment occurs when people look to a device, most likely a smartphone, to “act on a need to learn something, do something, discover something, watch something, or buy something.”  (ThinkWithGoogle)

Consumer behavior has changed dramatically in the past couple of years.  People now reflexively turn to their devices to obtain information. They consult their device to compare pricing when making a purchase, to decide what movie to watch or television show to binge, to communicate with friends and family, to read the news, etc.  To grab their attention, your business needs to reach them in these moments and provide them with something substantive.  These quick, intent-rich moments are when decisions are made and preferences are formed.

read more

August 25, 2016 / / Digital Marketing

I think that even Bernie Sanders was surprised at how much money his campaign raised.  While he was not able to secure the nomination for president, he continues to draw an enthusiastic group of supporters to him.

He would like to leverage that support into a continuing political movement. However, this week half of his staff became disillusioned and walked away from his new outreach project.

Their disillusionment was not that they stopped believing in the cause … or in Bernie. The problem was that the man that Bernie put in charge of the political outreach is older and steeped in the politics and technology of yesterday.  His idea was to solicit donations from large corporations and other rich donors, and then use the funds for an extensive television ad campaign.  He was unwilling or unable to understand what had made Bernie’s run so successful.

read more

July 25, 2016 / / Digital Marketing

The 2016 Election has definitely become all about Social Media.  In past presidential races candidates who took a more progressive and innovative approach toward campaigning were often criticized.  Candidates who were innovative in their approach toward campaigning were the winners in the end.

Franklin Roosevelt was one of the first innovators of his time with radio broadcasts, his fireside chats are legendary and were a game-changer.  He used the most cutting edge technology of the time to reach millions of people.

read more

July 15, 2016 / / Digital Marketing

To say that Pokèmon Go is a sensation would be an understatement. It is unbelievably popular and has infiltrated the mainstream practically overnight.  Over seven million people have the app and businesses can benefit from this phenomenon.  You may wonder how a mobile game app could possibly help a business boost sales, but it can. It was just a matter of time before opportunities to “cash in” were presented.

The Pokémon App was released on July 5 (just about 10 days ago) and has already been downloaded 7.5 million times.  The app now has double the number of daily active users that Snapchat has and surpassed Twitter with active users each day earlier this week.

read more

July 14, 2016 / / Digital Marketing

The most viral mobile game of all time has announced some exciting news that may be very beneficial to local businesses.  (If you are not sure what the heck Pokémon Go is, see our blog.)

TechCrunch reports, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items.

Translated, this means retailers and businesses will be allowed a paid opportunity to be prominently featured in the Pokémon Go virtual map.  This will hopefully drive traffic to their places of business.

read more

May 26, 2016 / / Content Marketing

Social Media is fast becoming the main way to reach new customers and generate revenue.  Nowhere else can you reach billions of people in one place?

While those billions are scattered across the world, chances are there are several million people on Facebook who would be potential customers for your business.  Yet so many businesses still are not taking this seriously.

There are now over 50 million small businesses on Facebook, yet only 3 million of them are advertising.  There is a huge opening for businesses to corner their market.

read more

My father was one of those people who could fix almost anything.  Even though he was an executive by day, he was an electrician, plumber and car mechanic by night and on weekends.  One of his “secrets” (that he was happy to share with anyone who would listen) was, “You have to have the right tools for the job.”  His toolbox was a treasure trove of gadgets that fascinated me as a child.

However, my father also had another secret: If he didn’t know what he was doing, he would hire someone who did.   My father understood that even the best tools were meaningless (or dangerous) in the hands of someone who didn’t know how to use them.

read more

March 7, 2016 / / Branding

Many of our clients are small (to very small) businesses.  They call us because they want to reach more potential customers and to keep the ones they have happy.  Most of them have very tight budgets.  While we believe that even small businesses that want to survive should allocate a reasonable budget to marketing, there are ways to maximize the marketing budgets of even the smallest company.

Here are a few things that have worked for our clients:

  1. Craigslist. One of our clients sells used restaurant equipment.  He has two large warehouses filled with appliances, furniture and equipment that restaurant owners and homeowners are looking for.  We publish attractive ads with photos on Craigslist. These “free” ads generate a lot of interest – and sales.  Offering a “special” on any of your products or services is a great way to get people interested in what you area offering.
  1. Website SEO/Blogging. As Google’s algorithm changes, updating your website for the best possible SEO is critical.  However, because Google admits that it favors “fresh” content, one of the best SEO tactics is to add a blog – and post often.  As professional writers and web developers, we understand how to incorporate good key words into an interesting “story.” Blogging pays big dividends:  Companies that blog enjoy a  5 times more web traffic and generate 67% more leads than those what do not. (See our Info graphic.)
  1. Email Marketing/Newsletters. While blogging helps with SEO, sending an email newsletter to an interested audience is another great way to get your content noticed.  Mail Chimp is a free service.  We routinely send email newsletters for clients we blog for. We include their blogs, business updates, special events and special offers.  Adding an interesting image, video or slideshow increases the “open” rate dramatically.
  1. Social Media Marketing. Many of our clients add hundreds of new Facebook fans to their sites every week. Facebook and other social sites are one of the best ways to reach your audience, and turn them into customers.  However, doing it wrong will do more harm than good to your company.  If you are not posting often enough or not posting the right content the chances of anyone seeing your posts decreases drastically. If you are posting inappropriately or not responding to queries quickly, you risk alienating your audience.  Social Media has turned professional, and you should turn to a professional who thoroughly understands how it works.
  1. Facebook Advertising. Using a small daily, ad budget, we were able to add from 1-7 new customers a week to our client’s grocery delivery service. Facebook has been consistently adding new advertising products.  The key is to develop attractive ads, targeted to the right audience and have them displayed consistently.

While there really is no such thing as a “free lunch,” working with a company that understands how to turn a small budget into a winning strategy may be the closest thing to it.

read more