- By 2020 Generation Z will account for 40% of all consumers.
- Generation Z are researchers, they self-educate and find information on their own.
- Generation Z uses, on average, five screens – a smartphone, a TV, a laptop, a desktop and an iPad.
- Generation Z influences $600 billion of family spending.
Who is Generation Z?
Generation Z, also known as the iGeneration, Centennials, Post-Millennials, and the Homeland Generation are the demographic group after the Millennials. While there is no definitive starting or ending date for Generation Z, most were born between 1996 and 2010. Generation Z is predominantly the offspring of the Gen X group.
The most significant characteristic of this group is their usage of the internet from a very early age. Generation Z has grown up online. They are comfortable with technology and do most of their socializing on Social Media websites.