Category: Digital Media

June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

read more

July 13, 2016 / / Digital Media

Pokémon Go daily users have just surpassed Twitter’s 100 million daily active users and users spend more time in the game than they do on Facebook.

The mobile app has become one of the most viral apps of all time in just under a week.  The app also has 5.92% of the US Android population engaging with the app daily and is the biggest game ever in the United States.  (TechCrunch)

via GIPHY

Several mobile games have had a meteoric rise in the past, including Candy Crush, Minecraft and Sliter.io.  However, Pokémon Go has just claimed the title Biggest Mobile Game in US History” (which is based on the peak daily active users.)

read more

July 13, 2016 / / Digital Media

Since 2010 the global internet has grown more than 60% and there are more mobile devices than there are people on the plant.  Millions of megabytes of data are generated every minute in the United States, 18 million megabytes are generated by mobile devices alone.

There are 3.4 billion internet users in the world and these users are generating millions and millions of data across multiple platforms.  Data includes videos, messages, emails, photos, emails, etc.

Domo, a company that provides an operating system for businesses to run on an open, self-service platform, has been tracking these data statistics for four years now and just four years ago there were only 2.1 billion internet users.

read more

May 28, 2016 / / Content Marketing

Several years ago, in the early stages of Social Media Marketing, we were hired by a local company to manage their Social Media Marketing Campaign.

As was typical at the time, the business manager knew Social Media was important for growth, but the owner was skeptical.

We got about 2 weeks into the month when they called us to say they wanted to cancel our services.  They didn’t see the value of paying us to “post stupid, silly photos.”

Over the next few years we have run into a few people who thought that Social Media updates were not a serious part of the marketing package and that the posting could be done by one of their employees or interns.

read more

May 26, 2016 / / Content Marketing

Social Media is fast becoming the main way to reach new customers and generate revenue.  Nowhere else can you reach billions of people in one place?

While those billions are scattered across the world, chances are there are several million people on Facebook who would be potential customers for your business.  Yet so many businesses still are not taking this seriously.

There are now over 50 million small businesses on Facebook, yet only 3 million of them are advertising.  There is a huge opening for businesses to corner their market.

read more

April 8, 2016 / / Digital Media

Our electronic world has changed our lives at lightning speed. Can you even imagine a time when you didn’t have instant access to the world at your fingertips? From directions to price comparisons while shopping ‘in’ a store to instantly contacting your mom, best friend or child the world is literally at our fingertips.

Mainstream media has been slow to recognize and acknowlege new technology, however some TV programs were on board from the beginning.

First Television Program to Use Texting

Back in the early 2000’s some younger kids had begun using their thumbs to painstakingly hammer out a text message to a friend.  In 2003 American Idol, with help from AT&T (or Cingulair at the time) helped Idol set up a voting system using text messages.

read more

February 24, 2016 / / Content Marketing

A study published in 2011 found that 70% of people would not buy from a company with a poorly designed website.   And that was before the mobile revolution.  Today, most people are accessing the Internet from mobile devices, and 57% of them would not recommend a business after a disappointing mobile experience; 52% said that they would likely make their purchase from another company.

So what makes an experience “poor?”

Have you ever walked into a room that made you feel on edge?  Even if we can’t immediately put our finger on the problem, most of us have felt uneasy or uncomfortable when walking into certain rooms.  Maybe it was the clutter on every flat surface … or the color scheme that clashed … or too much furniture that felt claustrophobic instead of cozy … or the “cold” stark feeling of a sparsely furnished room.

read more

February 17, 2016 / / Content Marketing

My mother and I were eating at a local restaurant the other day when I got a message from Target.  I have the Target app and there was a Target store across the street. They invited me to their store for a “special” deal.

At the same lunch, I opened my Facebook app and found a coupon for another area store. I don’t follow this store, but they apparently had a “local awareness” ad running on Facebook.

Additionally, at the top of my News Feed was a link welcoming me to the restaurant and the opportunity to view all of the comments my Friends had made about the restaurant.  It also provided me with a link to see other reviews left on Facebook, because the restaurant had their Place Tips turned on and had an active Facebook Page.

read more

October 25, 2015 / / Digital Marketing

Consider that many business owners and marketing managers are over 40.  If they graduated college around 1990, they were educated in a world without websites. (The first commercial website was published in 1990; by the end of 1991 there were 10.)  While the first cell phone went on sale in the U.S. in 1983, it wasn’t until the early 2000’s that phones were capable of Internet access.  In 1990 Mark Zuckerberg was 6 years old.  The digital revolution was just beginning.  Is it any wonder that many business owners and marketing managers are struggling to keep up?

read more

August 14, 2015 / / Digital Media

Domo, a business management platform, has compiled three infographics showing how quickly data multiplies.

For the past three years they have compiled the data to show how much content is generated in one minute.  The results are astonishing.

  • Facebook Users Like 4,166,667 posts each minute
  • Twitter Users send 347,222 Tweets each minute
  • Tinder Users swipe 590,278 times each minute

If you want to stay relevant in the Social world you must constantly be creating new and fresh content.  If you want to keep current with trending topics and information you need to be plugged in at all times and plugged in everywhere!

It is exhausting.

Picture8

read more