Category: Facebook

September 14, 2017 / / Facebook

For those of a certain age we can clearly recall paging through the Sears Catalog every December, marking up the items we desperately wanted Santa to bring us for Christmas. Flash forward to the 90’s and even early 00’s and most of us can relate to the Pottery Barn, Williams-Sonoma, Linen Source, LTD. Commodities (and so many more) catalogs that bombarded our mailboxes.

In 2007, the peak number of catalogs were mailed, totaling 19.6 million.  However, by 2016 retailers mailed out only 9.8 million catalogs.

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July 17, 2017 / / Facebook

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search.  Facebook has become the top Social Site and is a top source of news, information, and online activity in general.  In fact, people spend an average of 35 minutes a day on Facebook.

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June 15, 2017 / / Facebook

When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, or Wow still won’t do, Facebook has the answer.

You can now comment with a GIF!

GIF, or Graphics Interchange Format, is “”an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs uses lossless compression that does not degrade the quality of the image.”

The original GIF, or GIF 87a, was developed by Steve Wihite while working at CompuServe in 1987.  Since its birth, the GIF is now widely used on the internet.

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May 30, 2017 / / Facebook

In the late 1990’s and early 2000’s, desktop computers were the norm. Being “online” meant having an email account and, perhaps, a website.   Most websites were nothing more than online brochures.

In 2007 the Internet was turned on its head with the release of the iPhone that could access the Internet. The opening of Facebook to official business pages gave businesses a new Internet on-ramp. Today, 80% of Internet users have a cell phone and over 1.5 billion people are on Facebook.

The early 2000’s also saw an exponential increase in the number of websites.  This made it necessary for search engines to decide which web pages best answered a user’s request.  Sophisticated and complicated rules were developed to make those decisions.  These algorithms continue to evolve as technology advances, making it increasingly challenging to “chase” top rank for web pages.

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May 8, 2017 / / Facebook

Facebook Reaction Buttons just celebrated their first birthday, it’s hard to imagine how dull life was when we could only “Like” an update.  Celebrating the success of the Reaction Buttons, Facebook also recently rolled out the ability to react to comments on updates, in addition to reacting to the update itself.

While it is nice to show a stronger emotion beyond the “Like” with the “Love” button, and it is fun to be able to laugh at something with the “Ha-Ha” button, or show surprise with the “Wow” button, convey sadness with the “Sad” button, and, of course, show our anger with the “Angry” button; these different reactions are worth something.

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April 20, 2017 / / Facebook

Sales margins tend to be tight with new car sales.  Driving profits is typically done with fixed operations.  In fact, fixed ops is where most dealerships really make their money.

So, why aren’t more dealers taking advantage of marketing and advertising to promote their Service and Parts Departments?

  • Nearly 70% of the total online adult population uses Social Media.
  • 8 out of 10 online adults use Facebook.
  • 75% of those using Facebook use it daily.
  • 55% of those using Facebook visit the site several times a day.

Facebook Marketing and Advertising provides the most effective and affordable way to get in front of people.  You have their attention during the car buying process, stay in front of them once they leave the dealership.

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March 31, 2017 / / Facebook

Until this week, Facebook allowed only verified Business Pages and Profiles (those with the little check next to the name) to post branded content.  But Thursday, Facebook announced that non-verified Pages can now submit applications to access the branded content tool.

What is Branded Content?

A Facebook Media blog post explains how Facebook defines branded content, “we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that features a third party product, brand, or sponsor.”

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March 28, 2017 / / Facebook

No matter what side of the political fence you are on it is no secret that this political environment is, well, let’s just say “active.”

Americans are weighing in on the political agenda more than ever and Facebook has just made it for American users to contact their representatives.

Earlier this week Facebook added a Townhall feature, which could lead to a lot more calls and  messages to lawmakers from concerned citizens who want to be heard.

“Building a civically-engaged community means building new tools to help people engage in a thoughtful and informed way,” Facebook chief executive Mark Zuckerberg said in a post Monday. “The starting point is knowing who represents you and how you can make your voice heard on the decisions that affect your life.”

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March 27, 2017 / / Facebook

The current climate of Social Media can be a bit hot as of late.  Updates people feel very strongly about tend to draw some serious commenting, often not very pleasant.  While most of the really nasty, negative comments are aimed at personal updates or news articles, occasionally negative feedback or comments make their way to a business page, perhaps even to your business page.

Here are 3 tips for handling these comments like a Social Media Marketer without damaging your reputation.

1.    Be Polite and Helpful

Even when you don’t want to be nice, be nice!  Again, this is a very public display of how your business’ customer service issues.  Respond directly to the commenter and attempt to correct any issues.  Highlighting your customer service skills for everyone to see will let potential customers see your willingness and readiness to address and solve any problems, contributing to your company’s overall reputation.

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February 28, 2017 / / Facebook

Happy Birthday

It’s hard to believe that just over a year ago, we had only a “thumbs-up” option to like an update on Facebook, because the last year has been filled with loves, laughs and anger (lots of anger for some!)  The Facebook Reaction Buttons are 1-year old!

And now, after a year of “reactions”, Facebook is updating its News Feed algorithm with a heavy emphasis on users’ use of the reaction buttons.

According to Facebook, a reaction is a stronger indicator that you want to see similar posts to the one you like.  A Facebook spokesperson explained, “over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post. So, we are updating the News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”

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