Category: Facebook

November 11, 2017 / / Facebook

Buy a car, find a rare comic book, order food, and now find somewhere to live!

Facebook announced this week that they are adding a dedicated section in their Marketplace for rental properties.

Marketplace Rental Category Makes Sense

According to Facebook, since January 1, 2017 the search volume in its Marketplace tab has grown 3 times globally.

Facebook stated that, “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds of thousands of rental units through partnerships with Apartment List and Zumper.”

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October 31, 2017 / / Facebook

So much has been going on regarding the 2016 Presidential Election and the ads and hacked accounts on Twitter and Facebook.

Twitter announced an Ad Transparency Center in mid-October, giving users more information about how organizations use Twitter for promotional purposes.

Facebook has also recently announced it plans to increase its transparency efforts.

Earlier this month, Facebook VP of Public Policy Joel Kaplan provided additional details on what we’re doing to make advertising more transparent, increase requirements for authenticity and strengthen our enforcement against ads that violate our policies.

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October 26, 2017 / / Facebook

Facebook announced this week that they are launching two new tools to help brands use the best creative design and placement for ads.

In order to help streamline your ads and optimize the ad spend, Facebook launched Dynamic Creative and Asset Customization tools.

Per their Facebook Business blog, Facebook states that “these tools will help you streamline your holiday campaign and optimize your ad spend.”

Dynamic Creative

Dynamic Creative will allow businesses to experiment with a variety of ad options in order to find the one that will work best this holiday season.  Businesses advertising can determine the creative assets that perform the best for their specific audience.  This tool automatically delivers a series of ad variations.  Variations are based on images, videos, and the text included in the ads.

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October 24, 2017 / / Facebook

Restaurants take note, Facebook has recently rolled out the ability to order food for takeout or delivery right from Facebook app.

People already use Facebook to research local restaurants, read reviews and view menus. Users can also purchase clothing, household items, and contact local businesses to schedule services. It just makes sense that they are now able to order food directly from the site.

The feature gives users the ability to browse nearby restaurants by visiting the “Order Food” section in the Explore menu.

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October 23, 2017 / / Facebook

Last week Facebook rolled out its new “Explore Feed” to all users.  The Explore Feed is a tab that users can select that shows posts from Facebook Pages that users may not follow, but may fit their specific interests based on their behavior and interactions.  This can include articles, photos, and videos.

This is another way to keep users interested and entertained while using the site as it competes with Twitter, Snapchat, Pinterest, and Google.

The new feature also allows Facebook to show new information to its users.  In the past, people have complained that the News Feed tends to be a “bubble” that only contains a narrow amount of information that users want to see, leaving out any additional information that may be related or pose another aspect of the content.

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September 14, 2017 / / Facebook

For those of a certain age we can clearly recall paging through the Sears Catalog every December, marking up the items we desperately wanted Santa to bring us for Christmas. Flash forward to the 90’s and even early 00’s and most of us can relate to the Pottery Barn, Williams-Sonoma, Linen Source, LTD. Commodities (and so many more) catalogs that bombarded our mailboxes.

In 2007, the peak number of catalogs were mailed, totaling 19.6 million.  However, by 2016 retailers mailed out only 9.8 million catalogs.

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July 17, 2017 / / Facebook

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search.  Facebook has become the top Social Site and is a top source of news, information, and online activity in general.  In fact, people spend an average of 35 minutes a day on Facebook.

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June 15, 2017 / / Facebook

When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, or Wow still won’t do, Facebook has the answer.

You can now comment with a GIF!

GIF, or Graphics Interchange Format, is “”an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs uses lossless compression that does not degrade the quality of the image.”

The original GIF, or GIF 87a, was developed by Steve Wihite while working at CompuServe in 1987.  Since its birth, the GIF is now widely used on the internet.

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May 30, 2017 / / Facebook

In the late 1990’s and early 2000’s, desktop computers were the norm. Being “online” meant having an email account and, perhaps, a website.   Most websites were nothing more than online brochures.

In 2007 the Internet was turned on its head with the release of the iPhone that could access the Internet. The opening of Facebook to official business pages gave businesses a new Internet on-ramp. Today, 80% of Internet users have a cell phone and over 1.5 billion people are on Facebook.

The early 2000’s also saw an exponential increase in the number of websites.  This made it necessary for search engines to decide which web pages best answered a user’s request.  Sophisticated and complicated rules were developed to make those decisions.  These algorithms continue to evolve as technology advances, making it increasingly challenging to “chase” top rank for web pages.

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May 8, 2017 / / Facebook

Facebook Reaction Buttons just celebrated their first birthday, it’s hard to imagine how dull life was when we could only “Like” an update.  Celebrating the success of the Reaction Buttons, Facebook also recently rolled out the ability to react to comments on updates, in addition to reacting to the update itself.

While it is nice to show a stronger emotion beyond the “Like” with the “Love” button, and it is fun to be able to laugh at something with the “Ha-Ha” button, or show surprise with the “Wow” button, convey sadness with the “Sad” button, and, of course, show our anger with the “Angry” button; these different reactions are worth something.

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