The highest priority for most website owners is SEO (search engine optimization). This simply means the opportunity for their web pages to be found by their target audience, by appearing on Page 1 of search engine results pages. However, being found is only the first step. Most business websites rely on online advertising to sell their products and services. Their goal is to provide compelling and useful information that convinces viewers to either purchase immediately or learn more.
In their pursuit of compelling ads, many end up publishing annoying or intrusive ads that annoy, rather than engage people.