Category: Google

June 5, 2017 / / Google

The highest priority for most website owners is SEO (search engine optimization). This simply means the opportunity for their web pages to be found by their target audience, by appearing on Page 1 of search engine results pages.  However, being found is only the first step.  Most business websites rely on online advertising to sell their products and services. Their goal is to provide compelling and useful information that convinces viewers to either purchase immediately or learn more.

In their pursuit of compelling ads, many end up publishing annoying or intrusive ads that annoy, rather than engage people.

read more

February 2, 2017 / / Google

Apparently mobile users aren’t the only internet users who are sick of pop-up ads and interstitials (full page ads that pop-up before a web page opens fully.)

On January 10, 2017 Google implemented new regulations that will affect a website’s rank.  The algorithm was announced in 2016 and was implemented in January this year.

Google gave three examples of “problematic transitions” that would be affected by this new regulation:

  • A pop-up that opens after a user clicks a link or scrolls a website page.
  • Pages that show an interstitial ad that must be closed before they can access the website.
  • Pages that keep content “under the fold” with an interstitial or ad at the top of the page.

Websites that purposely hide content or force interaction with an ad will be penalized.

read more

March 16, 2016 / / Google

Nearly one year ago Google announced it would no longer show websites that were not mobile-friendly in searches.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” (GoogleBlog)

This was an incentive to web designers/publishers to provide more mobile-friendly pages.

read more

February 29, 2016 / / Digital Marketing

Social Media has come a long way.  What started out as a place for teens to “connect” has become a serious and important marketing and advertising tool for business.

With 72% of online adults using the Social Sites, 91% of Millennials using Social Media and the fastest growing demographic of adults 65 and older Social Media is not just a place for teens to hang out anymore. (Pew Research)

Just 5 years ago there were only a handful of Social Media Professionals and only the big companies had employees devoted to Social Media.  Flash forward to today and Social Media Professionals are everywhere.  Businesses of all sizes are hiring Social Media Managers or Consultants, marketing firms now specialize in Social Media and many of the big manufacturers are providing Social Media service programs to their vendors.

read more

November 17, 2015 / / Google

Recently announced, Google and Facebook have made an agreement that allows Android users to do a Google search and get results from the Facebook Mobile app.

Android users searching Google will see links to content within the Facebook app in the search results.  This includes public profiles/pages and posts.

The search will access all public content Business Pages, Groups and also Events. The results will lead the user directly to the content in the Facebook app, not a Web page.  The only information Google will not crawl is private information.

read more

November 12, 2015 / / Google

Technology changes fast.  When Google realized that more people access websites from mobile devices than from computers, it decided not to display websites that were not mobile friendly in search results.  This caught business owners off guard, and many scrambled to update their older websites. However, after almost a year, some website owners still haven’t heard the message. They continue to run websites that are not mobile friendly, and miss a significant share of search traffic.

This week, Google made another game changing announcement.

read more

September 30, 2015 / / Google

Google has just rolled out a new product called Customer Match.  Google states that this is in response to consumer expectations for more immediate and relevant content.  The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google.  Ads can be delivered when these folks are signed in with this email address to any of Google’s properties (YouTube, Google Search, Gmail, etc.)

Google believes that this is an important step because 70% of online consumers admit, “quality, timing and relevance of a message influences their perception of a brand.”  (Google Blog)   The idea is that people that already have a relationship with a business are more likely to want to hear more from that business, especially if it means a special offer or coupon.

read more

September 1, 2015 / / Google

What’s in Your Website?

Google’s announcement that beginning September 1, 2015 it will block Flash ads is just the latest blow to this now obsolete technology.  For several years, Adobe’s Flash movies, animation and navigation bars were prized for websites and online ads alike.  It was a way to get attention and impart information in a (okay, I’ll say it) flashy way.

However, there were flaws in this technology from the start.  For one thing, Google and other search engines could not “read” the text enclosed in a Flash element, making it terrible for SEO.  Flash elements could slow page load to a crawl, which annoyed users. Apple never supported Flash on its mobile devices.  There were also vulnerabilities that allowed hacking, which made Firefox decide to block Flash and Amazon to ban Flash ads on its platform.

read more

August 15, 2015 / / Google

In February Twitter struck a deal with Google making its Tweets searchable online.  The deal gives Google access to Twitter’s constant stream of data.

There are over 284 million Twitter users with 247,222 Tweets per minute. (Domo)  Twitter has a constant stream of data 24 hours a day, 7 days a week.  Google indexes the Tweets as soon as they are posted to Twitter.  Tweets started to be visible in search results as soon as they are posted.

While this introduces a new level of search capabilities it has not been “game-changing.”  A study conducted by Stone Temple Consulting in June found that Google only indexed about 0.6% of Tweets and has since only increased to 3.4% and up until now the Tweets were indexed for mobile searches only.

read more