Category: Holiday Marketing

October 30, 2017 / / Holiday Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  The last time we reported on it was in 2015 with our Halloween Fun Facts blog.

Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

Spending for Halloween in 2017 is projected to reach a record high of $9.1 billion, this is up from $8.4 billion in 2016 and $6.9 billion in 2015.

Here are a few more interesting highlights from their 2017 survey. read more

October 11, 2017 / / Holiday Marketing

It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1.    Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media.  Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers. read more

November 21, 2015 / / Advertising

In 2014 Black Friday set new US online sales records and generated $2.4 billion.  This year it is predicted that online sales will reach $2.7 billion and total sales from all holiday shopping will exceed $885 billion.

If you are a business that sells products or services that would make a great gift you need to take advantage of the holiday season.    You may also want to trade in your print ads for Social Media Advertising.

Ecommerce sites typically rely on traditional online strategies to communicate offers, however with 47% of consumers stating that the internet is their favorite shopping destination  it may be time to update your online visibility and start communicating sales and offers via Social Media. read more

October 28, 2015 / / Holiday Marketing

The National Retail Federation conducted a Halloween Consumer spending Survey and found some interesting results.

157 million Americans will celebrate Halloween in 2015, spending an average of $74.34 per person, which is down from last year’s $77.52 average.  Though total spending is expected to reach $6.9 billion.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.”  – (NRF) read more