Category: Social Media Marketing

Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses.

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June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

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Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days.

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If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.

Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.

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If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing?

If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers every day, every week, every month, and every year.

Businesses without a strong Social presence are at risk of not only losing customers and future customers, but they could be harming future growth.

Social Matters

Social Media is an extension of your business.  When you have an account that isn’t active your information doesn’t stay in front of people daily, while other businesses may be in front of them, who do you think they will think of first when they need to make a purchase?

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If you want to sell your products online, you need to be using Social Media appropriately and aggressively.

In this new world of marketing and advertising consumers expect that eCommerce companies will be on Social Media, so if you want your business to survive you must be there.

It’s time to get in the game, and if you want to win you need to be the best.

Why You Need to Play the Game

Social Media activity is expected these days.  Businesses need to be where their consumers are, and their consumers are using Social Media.

  • Nearly 70% of all online adults are using Social Media.
  • 75% of Social Media Users made an online purchase in the past year (compared to only 46% of non-Social Media users.)
  • 37% of all consumers use Social Media to get more information about products and services.
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • In 2015, Facebook influenced 52% of consumers’ online and offline purchases.

Every single one of these statistics has increased in the past several years.  Additionally, Social Sites are growing in both popularity and in usage. Social Media isn’t going anywhere, it’s become more important.

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Reality bites and sometimes what we picture in our head doesn’t always play out in real life.

At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success.  However, some businesses still have some misconceptions about how Social Media works versus the reality.

Here are 5 cold, hard truths all businesses need to understand.

TRUTH #1:  Success will take longer than you thought or planned it would take.

The truth here is that Social Media is not a magic bullet, success doesn’t typically happen overnight.  Social Media Marketing and Advertising are a vehicle to get your business and its products/services in front of as many people as possible and as often as possible so your business will have success, but it will take time and a serious commitment.

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Social Media Marketing used to be a great way to reach even more people after initially using traditional methods.  It was a terrific adjunct to direct mail, print ads, TV commercials, etc.

However, marketing and advertising have changed dramatically.  Social Media is not an adjunct anymore, it is now the standard for all marketing and advertising strategies.  Print ads and other marketing techniques are now the adjunct to Social Media.

Though there are so many businesses that are not using Social Media at all or not using it correctly. Many don’t understand the power this tool has or the absolute necessity using it has become.

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Do you instantly think of Millennials or a younger crowd when you think Social Media?  If you do, you would be incorrect to assume this group were Social Media fanatics.

A recent Nielsen report released this past January revealed that Gen Xers were more obsessed with Social Media than Millennials.

Adults 35 to 49 spent an average of 6 hours and 58 minutes a week on the Social Networks compared to only 6 hours and 19 minutes by their younger counterparts.

Sean Casey, the president of Nielsen’s social division, said the finding initially surprised him because “the going thought is that social is vastly owned by the younger generation.”

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February 8, 2017 / / Social Media Marketing

Over 75% of adults online are using Facebook and over half use other Social Media sites.  Social Media is a powerful tool for businesses to use to reach more people and get their message out to a large audience of potential consumers.

Additionally, 97% of consumers report that Social Media affects their purchasing decisions.  If you aren’t conveying the right image or message your business could be missing out.

Are you using your Social Sites effectively and appropriately?

Hootsuite asked their Social followers what brands did that annoyed them most on the Social Sites. The top two things that were most consistently mentioned were businesses that focused on over promotion of their products/services and companies that tried to be the “cool” kids.

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