Category: Social Media Marketing

October 16, 2017 / / Social Media Marketing

Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.

However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line.  Here are 5 things a business should not do while using Social Media to promote their products/services.

1.    Only Posting Promotional Material

Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time.  If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates.

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October 13, 2017 / / Social Media Marketing

It’s October, fall has arrived and Halloween is coming.

Halloween spending is projected to hit a record $9.1 billion in the U.S.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.”  – (NRF)

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September 13, 2017 / / Social Media Marketing

95% of online adults age 18 to 34 are most likely to follow businesses on Social Media.  Over 70% of online adults age 18 and 65 and over are using Social Media.

Users are tapping Social Media to get their news, research products, read reviews, connect with brands and businesses for information, find special offers and coupons, connect with friends, network with business colleagues, participate in special interest groups, and so much more.

Social Media is now mainstream.  Businesses, large or small, no longer have the option of using Social Media, it is now a requirement for future success.  If you want your business to be relevant you need to use Social Media.

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As if Amazon wasn’t busy enough buying Whole Foods and dominating online shopping, the $430 billion company is venturing into the world of Social Media.

Amazon has announced their new Social Network, Amazon Spark.

What is Amazon Spark? “Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.”

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Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses.

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June 21, 2017 / / Digital Media

Is your dealership taking advantage of the new world of marketing and advertising?

If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers.  This exclusion can hurt your bottom-line.

Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.

Your Customers are Social

77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.

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Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days.

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If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.

Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.

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If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing?

If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers every day, every week, every month, and every year.

Businesses without a strong Social presence are at risk of not only losing customers and future customers, but they could be harming future growth.

Social Matters

Social Media is an extension of your business.  When you have an account that isn’t active your information doesn’t stay in front of people daily, while other businesses may be in front of them, who do you think they will think of first when they need to make a purchase?

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If you want to sell your products online, you need to be using Social Media appropriately and aggressively.

In this new world of marketing and advertising consumers expect that eCommerce companies will be on Social Media, so if you want your business to survive you must be there.

It’s time to get in the game, and if you want to win you need to be the best.

Why You Need to Play the Game

Social Media activity is expected these days.  Businesses need to be where their consumers are, and their consumers are using Social Media.

  • Nearly 70% of all online adults are using Social Media.
  • 75% of Social Media Users made an online purchase in the past year (compared to only 46% of non-Social Media users.)
  • 37% of all consumers use Social Media to get more information about products and services.
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • In 2015, Facebook influenced 52% of consumers’ online and offline purchases.

Every single one of these statistics has increased in the past several years.  Additionally, Social Sites are growing in both popularity and in usage. Social Media isn’t going anywhere, it’s become more important.

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