The Psychology of Social Media
Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.
At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash for your products/services. Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer.