Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.
However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line. Here are 5 things a business should not do while using Social Media to promote their products/services.
1. Only Posting Promotional Material
Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time. If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates.