Comment with a GIF on Facebook

When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, or Wow still won’t do, Facebook has the answer.

You can now comment with a GIF!

GIF, or Graphics Interchange Format, is “”an image file format commonly used for images on the web and sprites in software programs. Unlike the JPEG image format, GIFs uses lossless compression that does not degrade the quality of the image.”

The original GIF, or GIF 87a, was developed by Steve Wihite while working at CompuServe in 1987.  Since its birth, the GIF is now widely used on the internet.



Facebook began testing GIF comments 3 months ago and last night announced that in honor of the GIF’s 30th anniversary all Facebook users would have the ability to comment on posts with a GIF.

Facebook noted several significant milestones in the life of the GIF and its usage on the platform.

  • Nearly 13 billion GIFs were sent on Messenger in the last year (25,000 GIFs per minute.)
  • Sending GIFs on Messenger has tripled in the last year.
  • New Year’s Day 2017 was the most popular day for GIFs sends on Messenger ever, with more than 400 million GIFs sent that day.

Comment with a GIF

In a blog post on June 14, 2017, Facebook noted, “we know people love communicating with GIFs on Messenger, and we’re also making it easier to use GIFs on Facebook. Today we’re introducing the ability to add GIFs in comments for all people on Facebook globally.”

Users can comment with a GIF on either their desktop or mobile device.

Just simple click the Comment button on the post, and once the Comment box opens you will see the small GIF button.

Once you click the GIF button, a selection of GIFs will open for you to select from.  Simply select the GF you want and click Post.

For more information and a video tutorial, see the Facebook Business Blog.




Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!