Facebook Prohibits Customization of Images in Links

As of December 18, Facebook no longer allows users to customize link posts.

In the past, when posting a link to an outside site on Facebook, users could swap out the photo the link generated and put in an image of their choice, but it would still link to the website indicated.  Additionally, the title and link description could also be changed.

Now, when sharing an outside link, Facebook will pull the link preview image, headline, and description from the website’s metadata, if the metadata is not available an image and other information may not generate.

This change comes because of the influx of false news that has inundated the site in the past couple of years.

Facebook Developer News states that, “by removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news.”

There are two ways to continue to ensure your website links can be customized.

Domain Verification

Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to keep bad actors from spreading misinformation.”

Domain Verification is primarily for businesses that have a large number of Pages to manage, business admins using the Business Manager, the ability to upload HTML files to the web root directory, the ability to edit DNS TXT records.

See the Developers site on Facebook to implement Domain Verification.

Open Graph Markup

Open Graph Markup allow you to optimize web-hosted content from your website that is shared to Facebook.

To do this, your webmaster must “mark up your website with Open Graph tags to take control over how your content appears on Facebook.”

Without the tags Facebook will make its best guess about the title, description, and preview image for the content you link to the site.

See the Developers site on Facebook to implement Open Graph Markup.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!