Is your dealership taking advantage of the new world of marketing and advertising?
If you are still relying on snail-mail postcards and newspaper ads, you are excluding a large audience of potential customers, including your previous buyers. This exclusion can hurt your bottom-line.
Since typical dealerships make most of their profits from parts and service and only dedicate just 3% of their online content to fixed ops it’s time to change your strategy.
Your Customers are Social
77% of online American adults are using Social Media. From Millennials to the Boomers, Social Media is now a daily part of their lives.
95% of consumers are researching autos online before making a purchase, it only makes sense they continue to use online tools to find service for routine maintenance, tires, oil changes, etc.
In fact, 60% to 70% of all vehicle owners are searching for service options from their smartphones.
“Dealers are so focused on selling more cars that they tend to overlook what actually pays the bills and keeps the lights on.”
Additionally, most customers between the ages of 18 and 44 prefer to schedule service appointments online, instead of calling and 2/3 of those customers searching online for service options schedule an appointment within 24 hours.
It’s Time to Get Social
Social Media now directs more online traffic to websites than search engines and Social Media updates are ranked on the top search engines. Meaning, if your service department is not using Social Media consistently and effectively your service department is not being found.
Consumers also indicated that they are more likely to ask a question on Social Media. If they ask, are you there to answer?
69% of consumers said a friend’s favorable post on Social Media positively impacts their opinion of that dealership.
It’s time to get Social and leverage Facebook and all digital media to your dealership’s advantage.