The Social Pro Posts

October 30, 2017 / / Holiday Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  The last time we reported on it was in 2015 with our Halloween Fun Facts blog.

Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

Spending for Halloween in 2017 is projected to reach a record high of $9.1 billion, this is up from $8.4 billion in 2016 and $6.9 billion in 2015.

Here are a few more interesting highlights from their 2017 survey. read more

October 26, 2017 / / Facebook

Facebook announced this week that they are launching two new tools to help brands use the best creative design and placement for ads.

In order to help streamline your ads and optimize the ad spend, Facebook launched Dynamic Creative and Asset Customization tools.

Per their Facebook Business blog, Facebook states that “these tools will help you streamline your holiday campaign and optimize your ad spend.”

Dynamic Creative

Dynamic Creative will allow businesses to experiment with a variety of ad options in order to find the one that will work best this holiday season.  Businesses advertising can determine the creative assets that perform the best for their specific audience.  This tool automatically delivers a series of ad variations.  Variations are based on images, videos, and the text included in the ads. read more

October 24, 2017 / / Facebook

Restaurants take note, Facebook has recently rolled out the ability to order food for takeout or delivery right from Facebook app.

People already use Facebook to research local restaurants, read reviews and view menus. Users can also purchase clothing, household items, and contact local businesses to schedule services. It just makes sense that they are now able to order food directly from the site.

The feature gives users the ability to browse nearby restaurants by visiting the “Order Food” section in the Explore menu. read more

October 23, 2017 / / Facebook

Last week Facebook rolled out its new “Explore Feed” to all users.  The Explore Feed is a tab that users can select that shows posts from Facebook Pages that users may not follow, but may fit their specific interests based on their behavior and interactions.  This can include articles, photos, and videos.

This is another way to keep users interested and entertained while using the site as it competes with Twitter, Snapchat, Pinterest, and Google.

The new feature also allows Facebook to show new information to its users.  In the past, people have complained that the News Feed tends to be a “bubble” that only contains a narrow amount of information that users want to see, leaving out any additional information that may be related or pose another aspect of the content. read more

October 16, 2017 / / Social Media Marketing

Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.

However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line.  Here are 5 things a business should not do while using Social Media to promote their products/services.

1.    Only Posting Promotional Material

Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time.  If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates. read more

October 13, 2017 / / Social Media Marketing

It’s October, fall has arrived and Halloween is coming.

Halloween spending is projected to hit a record $9.1 billion in the U.S.

“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.”  – (NRF) read more

October 11, 2017 / / Customer Service

Long before there were Social Media sites, way back even before there was the internet, consumers have relied on what others say about products and services.  Whether it was advice from a neighbor or friend, a recommendation from a co-worker or family member or reading the latest Consumer Reports, people wanted to know about a product/service before committing to a purchase.

The internet, most especially Social Media, has made this much easier.  Today, consumers have a vast library of customer reviews and product ratings right at their fingertips. read more

October 11, 2017 / / Holiday Marketing

It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1.    Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media.  Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers. read more

September 28, 2017 / / Digital Marketing

Who is Generation Z?

Generation Z, also known as the iGeneration, Centennials, Post-Millennials, and the Homeland Generation are the demographic group after the Millennials. While there is no definitive starting or ending date for Generation Z, most were born between 1996 and 2010. Generation Z is predominantly the offspring of the Gen X group.

The most significant characteristic of this group is their usage of the internet from a very early age.  Generation Z has grown up online.  They are comfortable with technology and do most of their socializing on Social Media websites. read more

September 27, 2017 / / Twitter

Today some lucky Twitter users were excited to find they had the ability to Tweet with 280 characters instead of 140.

Last January, Twitter CEO Jack Dorsey addressed the possibility of increasing the character count for Tweets.

When Twitter began they implemented a 140-character restriction.  This reflected fitting into a single SMS message.  The limited character count stuck and inspired us all to whittle down our thoughts into brief messages that fit this requirement.  It also inspired us to be creative in getting our thoughts out into such a short message. read more