The Social Pro Posts

Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days.

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If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.

Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.

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May 16, 2017 / / Digital Marketing

Micro-moments are “intent-rich” moments when “decisions are made and consumer preferences are shaped.” A micro-moment occurs when people look to a device, most likely a smartphone, to “act on a need to learn something, do something, discover something, watch something, or buy something.”  (ThinkWithGoogle)

Consumer behavior has changed dramatically in the past couple of years.  People now reflexively turn to their devices to obtain information. They consult their device to compare pricing when making a purchase, to decide what movie to watch or television show to binge, to communicate with friends and family, to read the news, etc.  To grab their attention, your business needs to reach them in these moments and provide them with something substantive.  These quick, intent-rich moments are when decisions are made and preferences are formed.

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May 8, 2017 / / Facebook

Facebook Reaction Buttons just celebrated their first birthday, it’s hard to imagine how dull life was when we could only “Like” an update.  Celebrating the success of the Reaction Buttons, Facebook also recently rolled out the ability to react to comments on updates, in addition to reacting to the update itself.

While it is nice to show a stronger emotion beyond the “Like” with the “Love” button, and it is fun to be able to laugh at something with the “Ha-Ha” button, or show surprise with the “Wow” button, convey sadness with the “Sad” button, and, of course, show our anger with the “Angry” button; these different reactions are worth something.

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If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing?

If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers every day, every week, every month, and every year.

Businesses without a strong Social presence are at risk of not only losing customers and future customers, but they could be harming future growth.

Social Matters

Social Media is an extension of your business.  When you have an account that isn’t active your information doesn’t stay in front of people daily, while other businesses may be in front of them, who do you think they will think of first when they need to make a purchase?

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If you want to sell your products online, you need to be using Social Media appropriately and aggressively.

In this new world of marketing and advertising consumers expect that eCommerce companies will be on Social Media, so if you want your business to survive you must be there.

It’s time to get in the game, and if you want to win you need to be the best.

Why You Need to Play the Game

Social Media activity is expected these days.  Businesses need to be where their consumers are, and their consumers are using Social Media.

  • Nearly 70% of all online adults are using Social Media.
  • 75% of Social Media Users made an online purchase in the past year (compared to only 46% of non-Social Media users.)
  • 37% of all consumers use Social Media to get more information about products and services.
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • In 2015, Facebook influenced 52% of consumers’ online and offline purchases.

Every single one of these statistics has increased in the past several years.  Additionally, Social Sites are growing in both popularity and in usage. Social Media isn’t going anywhere, it’s become more important.

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Reality bites and sometimes what we picture in our head doesn’t always play out in real life.

At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success.  However, some businesses still have some misconceptions about how Social Media works versus the reality.

Here are 5 cold, hard truths all businesses need to understand.

TRUTH #1:  Success will take longer than you thought or planned it would take.

The truth here is that Social Media is not a magic bullet, success doesn’t typically happen overnight.  Social Media Marketing and Advertising are a vehicle to get your business and its products/services in front of as many people as possible and as often as possible so your business will have success, but it will take time and a serious commitment.

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Social Media Marketing used to be a great way to reach even more people after initially using traditional methods.  It was a terrific adjunct to direct mail, print ads, TV commercials, etc.

However, marketing and advertising have changed dramatically.  Social Media is not an adjunct anymore, it is now the standard for all marketing and advertising strategies.  Print ads and other marketing techniques are now the adjunct to Social Media.

Though there are so many businesses that are not using Social Media at all or not using it correctly. Many don’t understand the power this tool has or the absolute necessity using it has become.

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April 20, 2017 / / Facebook

Sales margins tend to be tight with new car sales.  Driving profits is typically done with fixed operations.  In fact, fixed ops is where most dealerships really make their money.

So, why aren’t more dealers taking advantage of marketing and advertising to promote their Service and Parts Departments?

  • Nearly 70% of the total online adult population uses Social Media.
  • 8 out of 10 online adults use Facebook.
  • 75% of those using Facebook use it daily.
  • 55% of those using Facebook visit the site several times a day.

Facebook Marketing and Advertising provides the most effective and affordable way to get in front of people.  You have their attention during the car buying process, stay in front of them once they leave the dealership.

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March 31, 2017 / / Facebook

Until this week, Facebook allowed only verified Business Pages and Profiles (those with the little check next to the name) to post branded content.  But Thursday, Facebook announced that non-verified Pages can now submit applications to access the branded content tool.

What is Branded Content?

A Facebook Media blog post explains how Facebook defines branded content, “we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that features a third party product, brand, or sponsor.”

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