The Social Pro Posts

The rules have changed again! Social Media Marketing strategy has changed and if you are using the Social Networks to market you should be aware of a recent study.

Momentus Media conducted a study of over 4,000 Facebook posts on over 2,000 Facebook Pages and they found some interesting information.

The first thing they looked at was how often Page Administrators were posting to the Pages. They found that 40% of Page Admins post 1 to 2 posts per day, 15% post 0 to 1 time per day and 18% post 2 to 3 times per day. read more

Many businesses are using Social Media to market.  The bigger the company the flashier the Facebook Business Page.  But, even if you do not have the knowledge of how to jazz up your Business Page there things you can do and there are companies who can do it for you and you do not have to spend a lot to get great results.

If you are considering customizing your Facebook Business Page follow these tips.

Profile Picture – Facebook allows you to create a larger profile picture for your Business Page.  The Profile Picture can act as a banner showcasing your services and contact information.  Place your company’s logo and a picture of either yourself or your product along with a brief summary of services and contact information.  Be sure to include links to your website and email in the description part of the photo so when visitors click on the picture it will open and clickable information will be provided to them. read more

Google+ is here!  After a limited launch and what appeared to be the inability to keep up with the demand of invitations Google+ is up and running, hitting 10 million users this week. 

I am getting a few questions about Google+, what it is, how it works, why people should use it.  I thought I would jot down a bit of information about Google+ in general.

Google+ is a Social Networking site created to give Facebook a run for its money.  There are a few differences in the platform, but it is very similar to Facebook.  read more

SEO (Search Engine Optimization) is the number one concern for many business owners. Where will their business website rank on Google searches, and what can they do to get higher on those searches? 

Business owners, this is your wake-up call!  Recent research published by SEOMOZ shows that Google is now including social network information in their search algorithm, often displaying “social” information on the first page of results.   Social Searches are the new optimization.  (For examples of Google searches and social media see the blog post.) read more

Not a week goes by that I do not see a Facebook Friend updating their status telling Friends their account has been hacked and they are actually not emailing viral links or graphic videos.

Facebook is a great way to stay in touch with friends and colleagues, but it is a criminal’s paradise.  Even with all the stringent privacy settings you put on your Profile, information can still circulate to strangers and ask yourself how well you really know your Friend List, do you trust all 800 people you are friends with? read more

I was at my son’s little league game in Joliet this weekend. I stopped to speak with the woman who runs the information table and noticed she was wearing a visor with a client’s name on it. I commented on her hat and she explained she had worked at this company a while ago and that the owner was a good friend of hers. I told her that our company, The Word Pro, handled the Social Media Marketing for the company.

She told me that she loved the Facebook updates, watched for them and it reminded her why she loved the company and that she needed to go there. Proof that status updates work – while this is only one person as an example it does show that Facebook Users are engaged in the Business Pages they follow and this particular Friend generates revenue for my client. read more

About 15 years ago the owner of The Word Pro, Sandy Ketcham, in Westmont, IL began designing websites for small businesses. Several businesses saw the value of having a website and knew that to stay competitive they must have a website.

However, many of the businesses at the time saw websites as a novelty and thought they were a fad and did not think they needed one.

Flash forward to today and there are almost no businesses that do not have a website. A website is basically the first stop for all start-ups. read more

A recent study was done by Edison Research regarding social media and how people are using it. 51% of Americans aged 12 and up are now on Facebook and 52% of Americans over the age of 12 have a profile on one or more social network.  If you are still trying to decide if marketing through social media is worthwhile consider these findings.

Companies are getting noticed.  One out of four Americans are following businesses, services, products and brands on social media.  80% of Facebook Users connect with a brand, product or service. read more

Social Media Marketing is a great way to showcase all aspects of your business.  It can encompass not only marketing but public relations, advertising, sales and customer service.

When you decide to utilize Social Media for your business you need to decide on what it is you wish to accomplish with your Page, you need a strategy.

The easiest and most effective strategy includes using your Business Page to Engage-Inform-Become the Source.   While there are other strategies that can be tailored to your company, if you are starting out on Social Media and you are not sure of the direction to go in, using this strategy will cover all your bases and will work best. Even if you have a clear plan for your Social Media Campaign, using this strategy will work. read more

I have read several articles and blogs in the past few weeks regarding Social Media Marketing and how it is basically just a fad and Social Media Marketers are not experts and really don’t understand the world of marketing.

Well, right now Social Media Marketing is hot and it is where businesses and customers are and if you are not using to market your business you really are missing out on a whole group of people who could potentially be customers.

However, it should not be the only way you market your business and if you want to market on Social Networking sites you do need an individual who knows what they are doing, so do not beware the expert.  Beware the expert who tells you Social Media is the only tool you need for marketing, beware the company that only focuses on Social Media.  Look for the company that still focuses on Marketing as a whole. read more