Plan for Marketing Success in 2018

We are nearly halfway through the first month of the new year. Vacations have ended, holiday celebrations are over, it’s time to get to work.

Make 2018 the year your business finally masters Social and Digital Marketing and Advertising.  It’s time to take this seriously and leverage the online tools to your business’ advantage.

If you still have not accepted Social Media or Digital Media marketing, here are a few reasons why you need to change your mind:

Choose Social Networks that work for your audience, if your targeted customers are using Facebook you need to use Facebook.  If your audience is a younger crowd using Snapchat, your business needs to use Snapchat.

Once you choose the networks it is important to post relevant content, be visible and consistent, communicate a clear message, and engage with your audience.

Make sure your branding and message are consistent across all marketing efforts.   Define the strategy you plan to use and make a plan.  Once you have that plan, work it.  Track your efforts and measure your results.

What are you waiting for?  Start tackling these resolutions!

 

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!