The Psychology of Social Media

The Psychology of Social Media

Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.

At its very core, marketing is psychological.  Whereas advertising and selling implement techniques to get people to give you cash for your products/services.  Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer.

Social Media Marketing psychological concepts including behaviors, visual strategies, and emotion.  Understanding these concepts and incorporating them into your marketing plan will contribute to your campaign’s success, helping to develop that interest and cultivate the demand for your product/services.

People Want to Share

Social Media users love to share content with their networks.  Users are sharing photos, images, opinions, articles, videos, etc.

The New York Times conducted a study that examined why people share content online.  The study found that 94% of people share because they feel the content will improve the lives of their audience.

Consumers enjoy content more when they share it, and that they enjoy content more when it is shared with them.”

The main reason people share is their relationships with others. Providing content that will help others and that others may share with their audience is key to generating interest and awareness of your company.

Color Impacts Marketing

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62 to 90% of the assessment is based on colors alone.” (Impact of Color on Marketing)

Using the correct color for your business or your marketing campaign matters, though it should fit the message you are communicating.

83% of consumers buy because of color.

(Color Emotions – Color Psychology)

Emotions are Infectious

According to Psychological Science, a journal of the Association for Psychological Science, evoking certain emotions can help increase the chance of a message being shared.   Sharing information may be driven by arousal. Emotional stimuli can contribute to social transmission.

Additionally, researchers at the University of Pennsylvania found that the more positive the content, the more it was shared.

Using positive message in your marketing content can contribute to your message being shared by more people and with more people.

Get in Their Head to Get Your Message Out

Understanding the behavior of your audience can help with creating content that will inspire, impact, and engage with your customers and potential customers. This will help get your sales message out to more people.  It will also help stimulate the need for your content, and assist with generating the need for your products/services.







Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!