Statistics You Can’t & Shouldn’t Ignore [INFOGRAPHIC]

After an exhaustive study of marketing trends, Webbiquity.com published 100 statistics from over 20 sources.  What these statistics tell us is that buyers prefer to find what they are looking for and not be bombarded with sales messages. In fact, consumers want to be in control of the entire purchasing cycle, and will likely search several sources before they ever talk to a salesperson.

Being on Page 1 of a Google search is no longer enough. Marketers are now producing a variety of content across many channels.  Old school SEO is being supplanted by the WPO or Web Presence Optimization model. As Webbiquity puts it, WPO is about leveraging high quality content across multiple channels. It is about content that is linked to, quoted, and recommended, and includes content found in social media, industry news and even advertising.  In other words, it is about giving people more opportunities to find the products and services they are looking for.

 

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Laura M. Donovan Written by:

Laura Donovan is President of The Word Pro, a nationally recognized, award winning Digital Media Marketing Firm. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+, Twitter, etc. since 2008. Her background as a Human Resource Manager for companies like Home Depot and Sharp Electronics has made her a valuable asset to colleges and universities, where she has served on panels and given seminars on social media best practices for students, including ways they can turbocharge their job searches – and how inappropriate behavior can negatively impact their future careers. As an inbound marketing specialist, however, Laura’s focus is on helping businesses leverage their presence on social sites to attract more customers and increase their bottom line. She considers herself as much a student as a teacher – learning all she can from others in her field. She writes extensively for her blog at The-Social-Pro. Find her on Facebook.com/TheWordPro; Twitter - @thewordpro; see her website to connect with her on other Social Platforms.

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