After an exhaustive study of marketing trends, Webbiquity.com published 100 statistics from over 20 sources. What these statistics tell us is that buyers prefer to find what they are looking for and not be bombarded with sales messages. In fact, consumers want to be in control of the entire purchasing cycle, and will likely search several sources before they ever talk to a salesperson.
Being on Page 1 of a Google search is no longer enough. Marketers are now producing a variety of content across many channels. Old school SEO is being supplanted by the WPO or Web Presence Optimization model. As Webbiquity puts it, WPO is about leveraging high quality content across multiple channels. It is about content that is linked to, quoted, and recommended, and includes content found in social media, industry news and even advertising. In other words, it is about giving people more opportunities to find the products and services they are looking for.